Senior Brand Manager, Pet Wellness (Hybrid)

Wellness Pet Company; Burlington (MA); Hybrid; USD 102,000 - 148,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

The Wellness Pet Company in Burlington, MA is seeking a Brand Manager to own consumer, category, brand, and product knowledge. You will leverage data to report brand performance and identify growth opportunities for our dog food business, leading cross-functional teams on launches and go-to-market plans.

The ideal candidate has 2+ years post-MBA CPG Brand Management or 3+ years without MBA, with strong analytics, Nielsen/IRI proficiency, and a track record of collaboration.

Qualifications

• 2+ years post-MBA CPG Brand Management or 3+ years without MBA.
• Proven analytical skills and strategic mindset.
• Proficient in Nielsen or IRI.
• Strong eye for packaging and marketing asset creation.
• Experience leading cross-functional teams.

Responsibilities

• Establish and maintain deep knowledge of consumer, category, brand, and products.
• Leverage data to report brand performance and category trends; drive insights.
• Identify growth opportunities for the dog food business and test/learn.
• Lead cross-functional teams on new item launches and go-to-market plans.
• Support development and execution of annual brand plans including campaigns and product launches.
• Drive growth for the Wellness Pet business and contribute to overall objectives.

Skills

Brand management

Analytics

Cross-functional teamwork

Go-to-market

Education

MBA or post-MBA CPG Brand Management

3+ years CPG Brand Management without MBA

Tools

Nielsen/IRI

Job description

The Wellness Pet Company in Burlington, MA is seeking a Brand Manager to own consumer, category, brand, and product knowledge. You will leverage data to report brand performance and identify growth opportunities for our dog food business, leading cross-functional teams on launches and go-to-market plans.

The ideal candidate has 2+ years post-MBA CPG Brand Management or 3+ years without MBA, with strong analytics, Nielsen/IRI proficiency, and a track record of collaboration.