Brand Manager - Dog

Wellness Pet Company; Burlington (MA); Hybrid; USD 119,000 - 176,000; Full time

Job summary

Wellness Pet Company is seeking a Brand Manager to drive growth for one of its exciting businesses. You will translate insights into strategies, lead cross‑functional projects, and deliver initiatives that grow the portfolio for pet parents and retailers.

You will establish deep knowledge of consumers and products, analyze performance, and lead projects from concept to launch with a focus on annual brand plans, new product launches, promotions, merchandising, and distribution opportunities.

Qualifications

• Bachelor’s degree required; MBA preferred or equivalent experience.
• 3–5 years of CPG Brand Management experience.
• Proficient in Nielsen or IRI.
• Strong creative eye and experience in packaging and marketing asset creation.
• Experience and proven ability to lead, influence, and collaborate with cross‑functional teams.
• Track‑record of grace and a positive (yet pragmatic) attitude towards challenges and opportunities.

Responsibilities

• Establish and maintain a deep, working‑level knowledge of our consumer, category, brand, and products.
• Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities.
• Lead cross‑functional Innovation and Renovation projects from concept through commercialization and launch.
• Develop and execute annual brand plans that include new product launches, promotional plans, merchandising, and distribution opportunities.
• Utilize data insights and market observations to identify new opportunity areas for the Treats business, driving thoughtful discussions to test, learn, and grow.
• Be a key contributor to the management and growth objectives of the Wellness Pet business.

Skills

Brand management

Analytical skills

Cross-functional collaboration

Packaging & marketing asset creation

Nielsen/IRI proficiency

Cross-functional leadership

Education

Bachelor’s degree

MBA

Tools

Nielsen/IRI

Job description

The Wellness Pet Company is on a mission. Every day, we strive to make the best pet food scientifically proven to deliver a difference pets will feel and pet parents will see. We are a team united by a shared passion for pets and the people who love them. As a community of people working together, Wellies start and end with the consumer – always. At Wellness, we bring our best, stay on the scent of what matters most, get hungry and dig deep to uncover new possibilities, and move with agility when opportunity arises. Above all, we believe the strongest results come from working together and winning as a pack. Sound good to you? Come for a walk with us today!

Our Team is based out of our office in Burlington, Massachusetts, where we work in‑office Monday through Thursday each week, and remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.

What You’ll Accomplish

As the Brand Manager, you will be responsible for driving the growth of one of Wellness Pet’s most exciting businesses. You will translate insights into strategies, lead cross‑functional projects, and deliver initiatives that drive growth for the portfolio. You’ll act as the connective tissue between consumer insights, innovation, sales, and integrated marketing to ensure we build a brand pet parents love and retailers support. In this role, you will:

• Establish and maintain a deep, working‑level knowledge of our consumer, category, brand, and products.
• Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities.
• Lead cross‑functional Innovation and Renovation projects from concept through commercialization and launch.
• Develop and execute annual brand plans that include new product launches, promotional plans, merchandising, and distribution opportunities.
• Utilize your data insights and market observations to identify new opportunity areas for the Treats business, driving thoughtful discussions to test, learn, and grow.
• Be a key contributor to the management and growth objectives of the Wellness Pet business.

Who We’re Looking For

Team Wellie is a group of people who are all in on winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Brings their best
• Stays on the scent
• Gets hungry and digs deep
• Is quick on their paws
• Wins as a pack

In addition, our ideal candidate will possess:

• Bachelor’s degree required; MBA preferred or equivalent experience
• 3–5 years of CPG Brand Management experience
• Proven analytical skills and a strategic mindset
• Proficient in Nielsen or IRI
• Strong creative eye and experience in packaging and marketing asset creation
• Experience and proven ability to lead, influence, and collaborate with cross‑functional teams
• Track‑record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

Why Wellness Pet?

We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best‑in‑class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

The annual salary range for this position is $118,900 to $175,900, based on a full‑time work schedule, anticipated responsibilities, market benchmarks, and organisational equity. Compensation may vary within that pay range depending on the selected candidate’s professional background, experience, operational needs, and other considerations permitted by law. The full compensation details will be communicated upon finalization of the employment offer and may include eligibility for participation in a bonus program.