Creative Director, Brand & Experience — Hybrid

Designer Jobs; Burlington (MA); Hybrid; USD 163,000 - 248,000; Full time

Benefits offered by this job

Best-in-class benefits

Warm environment

Growth opportunities

Job summary

Wellness Pet Company is seeking a Creative Director to define and elevate how the brand shows up across every touchpoint. The role anchors a senior leadership position with responsibility for brand identity, packaging, campaigns, and content across channels.

You will translate strategy and consumer insight into distinctive creative expressions, lead external agencies, and present compelling narratives to the CEO and executive team.

Qualifications

• 12+ years of progressive creative leadership experience, ideally with consumer-brand leadership in CPG or wellness.
• A portfolio showing strong work across brand identity, packaging, campaigns, and integrated consumer experiences.
• Experience building evolving consumer brands in design-driven categories such as CPG, wellness, beauty, or lifestyle.
• Ability to translate brand/business strategy into creative strategy and expression.
• Experience leading major brand identity/packaging/design-system work across complex portfolios.
• Proven track record inspiring external creative and design agencies to produce their best work.
• Outstanding creative judgment and the ability to explain why a concept works.
• Excellent written, verbal, and visual storytelling skills.

Responsibilities

• Define and elevate how Wellness shows up across all brand touchpoints.
• Translate strategy, consumer understanding, and business priorities into distinctive ideas.
• Set a clear creative point of view for Wellness and lead its expression across identity, packaging, campaigns, content, and digital touchpoints.
• Collaborate with CMO, Brand, and Integrated Marketing teams.
• Lead external creative and design agency partners.
• Identify the creative problem, sharpen the strategy, and inspire better solutions.
• Articulate thinking, build a compelling narrative, and present to CEO and executive leadership.

Skills

Brand leadership

Creative direction

Brand strategy

CPG/Wellness

Packaging design

Agency management

Storytelling

Executive presenting

Collaboration

Curiosity

Job description

Wellness Pet Company is seeking a Creative Director to define and elevate how the brand shows up across every touchpoint. The role anchors a senior leadership position with responsibility for brand identity, packaging, campaigns, and content across channels.

You will translate strategy and consumer insight into distinctive creative expressions, lead external agencies, and present compelling narratives to the CEO and executive team.