Associate Brand Manager: Pet Wellness, Data-Driven Growth

WellPet, LLC; Burlington (MA); Hybrid; USD 86,800 - 124,900; Full time

Job summary

The Wellness Pet Company in Burlington, MA, seeks an Associate Brand Manager to drive consumer insights and accelerate go-to-market strategies for dog treats and pet foods.

Reporting to Brand Director, this role blends analytics with creative marketing, leading cross-functional teams, launching new items, and shaping annual brand plans for growth in a collaborative, inclusive environment.

Qualifications

• Post-MBA CPG Brand Management: 1 year+ experience.
• Or 2+ years CPG Brand Management without MBA.
• Strong analytical and strategic thinking.
• Ability to lead cross-functional teams.

Responsibilities

• Establish and maintain deep knowledge of consumer, category, brand, and products.
• Leverage data to report brand performance and trends, driving insights.
• Identify opportunity areas for dog treats; test, learn, and grow.
• Lead cross-functional teams to execute new item launches and go-to-market plans.
• Develop and execute annual brand plans including campaigns and distribution opportunities.
• Drive growth for Wellness Pet brands and contribute to overall business objectives.

Skills

Analytical skills

Cross-functional leadership

Packaging assets

Nielsen proficiency

Strategic mindset

Education

MBA

Job description

The Wellness Pet Company in Burlington, MA, seeks an Associate Brand Manager to drive consumer insights and accelerate go-to-market strategies for dog treats and pet foods.

Reporting to Brand Director, this role blends analytics with creative marketing, leading cross-functional teams, launching new items, and shaping annual brand plans for growth in a collaborative, inclusive environment.