Remote Retail Brand Manager - Strategy & Merchandising

Carhartt; Dearborn (MI); On-site; USD 85,000 - 115,000; Full time

Job summary

Carhartt is seeking a Retail Brand Manager in Dearborn for remote support with travel up to 50%. You will develop strategic marketing and merchandising direction for account partners, reflecting the brand voice across key markets and sell-through of Carhartt products.

This role drives loyalty by bringing Carhartt to life on retail floors and online, while collaborating across Sales, Product, Planning and Marketing to deliver impactful campaigns and ROI.

Qualifications

• 5+ years of marketing experience in apparel or retail
• Merchandising experience preferred
• Strong communication and strategic thinking for multi-channel campaigns

Responsibilities

• Collaborate with Sales, Product, Planning and internal Marketing partners to transform Brand Marketing strategy into account-specific plans and seasonal go-to-market execution
• Act as strategic partner with assigned account partners to lead integrated marketing and merchandising plans while driving ROI
• Plan, develop, implement and manage retail strategies designed to drive traffic and revenue across multiple consumer segments and distribution channels
• Manage omni-channel marketing programs that cross account partners, departments and marketing vehicles
• Help define and sell-in product presentation and communication aligned with Carhartt’s Visual Standards in-store and online
• Develop, implement and manage an account planning process to drive revenue and brand awareness at the account level
• Plan, track, provide monthly spending estimates and measure annual budgets to ensure revenue goals are achieved
• Act as liaison between Sales, Planning and Marketing to deliver marketing programs including media plans, in-store experiences and social tools
• Stay updated on consumer trends by channel to develop relevant marketing programs that grow the Carhartt brand

Skills

Marketing experience

Merchandising

Strategic planning

Communication

Retail apparel

Education

Bachelor’s degree in related field

Job description

Carhartt is seeking a Retail Brand Manager in Dearborn for remote support with travel up to 50%. You will develop strategic marketing and merchandising direction for account partners, reflecting the brand voice across key markets and sell-through of Carhartt products.

This role drives loyalty by bringing Carhartt to life on retail floors and online, while collaborating across Sales, Product, Planning and Marketing to deliver impactful campaigns and ROI.