Brand Manager

80Twenty; Irvine (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

80Twenty is partnering with a world-renowned quick service brand to recruit a Brand Manager for a six-month maternity leave contract in Irvine, CA. You will own end-to-end marketing strategy for a new beverage concept, coordinating across paid, owned, and earned channels and leading agency partners.

You will drive grand openings, flagship store launches, and national testing programs, manage cross-functional teams, track KPIs, and report to senior leadership.

Qualifications

• 8+ years in Brand Marketing, Product Marketing, or Strategic Planning.
• 3+ years in a management or leadership role.
• Experience building multi-channel brand marketing strategies.
• Proven ability to lead cross-functional teams and agencies.

Responsibilities

• Own integrated 360 marketing strategy across paid, owned, and earned channels for the beverages sub-brand.
• Lead launch readiness for grand openings and flagship store openings.
• Develop marketing programs for national testing and retail activations.
• Manage agency partners and ensure timelines, deliverables, and brand standards.
• Develop, track, and report on marketing KPIs to inform strategy.

Skills

Brand Marketing

Product Marketing

Strategic Planning

Cross-functional Leadership

Agency Management

KPI Tracking

Project Management

Communication

Education

BA in Business or Marketing

Job description

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates

About the Company

Our client is one of the most recognized quick service brands in the world, operating more than 7,500 locations globally and serving tens of millions of guests each week. Backed by the world's largest restaurant group, the company has built its reputation on bold brand innovation, cultural relevance, and a genuine willingness to challenge industry norms. Their marketing organization is one of the most active and creatively ambitious in the category, operating across national campaigns, new concept development, and emerging sub-brand growth.

About the Role

This is a contract Brand Manager opportunity within the Beverages marketing team, covering a maternity leave for approximately six months. The role carries real ownership and sits at the center of an exciting growth area — a new beverage concept that is actively expanding through grand openings, flagship store launches, and national testing programs. The Brand Manager will lead integrated marketing strategy and execution across paid, owned, and earned channels, manage agency partners, and drive cross-functional alignment across a broad set of internal stakeholders. The right candidate will own programs end to end and be expected to hit the ground running from day one.

Key Responsibilities

• Own and lead integrated 360 marketing strategy and execution across paid, owned, and earned channels for the beverages sub-brand, including merchandise, point of purchase, local store marketing, and experiential activations
• Lead execution and launch readiness for multiple grand openings, building on established launch plans to drive local market activation and successful store openings
• Build and execute marketing strategy for a high-visibility flagship store opening
• Support a sub-brand media test program including execution, performance assessment, and next-step strategy recommendations
• Drive cross-functional alignment across internal teams and agency partners spanning menu, digital, app, third-party delivery, social, print, and digital menu boards
• Support deck development and cross-functional coordination for senior leadership alignment meetings and franchisee communications
• Manage agency relationships and hold partners accountable to timelines, deliverables, and brand standards
• Develop, track, and report on marketing KPIs to demonstrate program performance and inform strategy

Qualifications

• 8 or more years of relevant experience including 3 or more years in Brand Marketing, Product Marketing, or Strategic Planning
• 3 or more years in a management or leadership role
• Demonstrated ability to build and execute brand marketing strategies from the ground up across multiple channels
• Proven experience leading cross-functional teams and agency partners to deliver integrated, multi-channel marketing campaigns
• Experience developing and tracking marketing KPIs and translating performance data into actionable recommendations
• Strong project management and planning skills with the ability to manage multiple workstreams simultaneously under deadline pressure
• Clear, confident communicator with the ability to influence and align senior stakeholders and cross-functional partners
• BA required; business or marketing degree preferred
• CPG or QSR background strongly preferred
• Experience in multi-channel retail or franchised business environments is a plus