Beverage Brand Manager: Launch & Growth Lead

80Twenty; Irvine (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

80Twenty is partnering with a world-renowned quick service brand to recruit a Brand Manager for a six-month maternity leave contract in Irvine, CA. You will own end-to-end marketing strategy for a new beverage concept, coordinating across paid, owned, and earned channels and leading agency partners.

You will drive grand openings, flagship store launches, and national testing programs, manage cross-functional teams, track KPIs, and report to senior leadership.

Qualifications

• 8+ years in Brand Marketing, Product Marketing, or Strategic Planning.
• 3+ years in a management or leadership role.
• Experience building multi-channel brand marketing strategies.
• Proven ability to lead cross-functional teams and agencies.

Responsibilities

• Own integrated 360 marketing strategy across paid, owned, and earned channels for the beverages sub-brand.
• Lead launch readiness for grand openings and flagship store openings.
• Develop marketing programs for national testing and retail activations.
• Manage agency partners and ensure timelines, deliverables, and brand standards.
• Develop, track, and report on marketing KPIs to inform strategy.

Skills

Brand Marketing

Product Marketing

Strategic Planning

Cross-functional Leadership

Agency Management

KPI Tracking

Project Management

Communication

Education

BA in Business or Marketing

Job description

80Twenty is partnering with a world-renowned quick service brand to recruit a Brand Manager for a six-month maternity leave contract in Irvine, CA. You will own end-to-end marketing strategy for a new beverage concept, coordinating across paid, owned, and earned channels and leading agency partners.

You will drive grand openings, flagship store launches, and national testing programs, manage cross-functional teams, track KPIs, and report to senior leadership.