Consumer Brand Manager

Corporate Resources of Illinois; Chicago (IL); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Full Benefits

401K Match

PTO

Job summary

A leading beverage company in Chicago is seeking a Consumer Brand Manager to drive brand strategy and consumer engagement. This role involves maintaining brand voice and identity, overseeing digital campaigns, and tracking performance metrics. The ideal candidate has over 5 years of experience in brand management, particularly in consumer-facing environments. This full-time position offers a competitive salary and benefits, combined with an opportunity to shape brand narratives in a fast-growing market.

Qualifications

• 5+ years of experience in brand management within a consumer-facing company.
• Proven track record of managing high-impact digital campaigns.
• Willingness to travel 30% or more as needed.

Responsibilities

• Maintain and evolve the brand’s voice, identity, and positioning.
• Track campaign and channel performance.
• Optimize marketing mix and budget allocation based on insights.

Skills

Brand management

Digital campaign management

Content marketing

Analytics and optimization

Social media strategy

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

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Overview

Consumer Brand Manager – Chicago, IL (West Loop)

$100,000 - $110,000 per year + Full Benefits, 401K Match, and PTO

We are a fast-growing premium beverage brand disrupting the wellness and functional drink space with clean ingredients, elevated design, and a bold voice. As we continue our national expansion across retail and e-commerce, we’re looking for a Consumer Brand Manager to drive strategy, visibility, and consumer engagement across all channels. This role is ideal for a strategic and creative marketer who knows how to connect with modern consumers, elevate brand storytelling, and execute performance-driven marketing across both digital and in-store environments.

Brand Ownership

• Maintain and evolve the brand’s voice, identity, and positioning across all consumer and trade touchpoints
• Ensure visual and verbal brand consistency across packaging, advertising, retail, and digital content
• Collaborate with design, product, and executive teams to develop and uphold brand standards
• Create and manage brand guidelines, messaging frameworks, and partner playbooks
• Support internal teams and external agencies with tools and assets that reinforce brand consistency
• Own and manage the brand marketing calendar including seasonal pushes, product launches, and promotional campaigns
• Lead integrated campaigns across paid media, influencer partnerships, retail marketing, email, and events
• Oversee go-to-market planning and execution for new product launches and regional rollouts
• Travel to key markets and retail partners to support campaign execution, product education, and brand consistency
• Partner with creative teams to develop compelling, high-converting campaign assets
• Create and distribute retail toolkits to support sell-in and sell-through with key accounts and distributors
• Manage organic and paid social strategies across platforms including Instagram, TikTok, and emerging channels
• Build influencer, affiliate, and creator partnerships that align with the brand’s identity and values
• Drive content strategies that create community and tell the brand story in an authentic, relevant way
• Collaborate with eCommerce and CX teams to develop programs that increase customer retention and loyalty
• Stay ahead of beverage, wellness, and cultural trends to keep the brand fresh, timely, and innovative

Analytics & Optimization

• Track campaign and channel performance
• Report on KPIs including brand awareness, engagement, conversion rates, and customer acquisition costs
• Optimize marketing mix and budget allocation based on insights and real-time data
• Test creative, messaging, and offers to improve outcomes and maximize ROI
• Provide strategic recommendations for scaling high-performing efforts and phasing out low-impact ones

What You Bring

• 5+ years of experience in brand management within a consumer-facing company, with direct ownership of physical product lines and go-to-market strategy
• Proven track record of managing high-impact digital campaigns and cross-functional brand initiatives
• Strong grasp of social platforms, paid media strategy, content marketing, and email/SMS
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Willingness and ability to travel 30% or more as needed for retail visits, campaign launches, and events

Note: Corporate Resources has been hired by our client to recruit for this open position and any/all other positions as requested and posted.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Wholesale Alcoholic Beverages

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