Brand Manager

24 Seven Talent; United States; On-site; USD 75,000 - 105,000; Full time

Job summary

24 Seven Talent is seeking a strategic Brand Manager to shape and activate integrated campaigns that boost brand awareness, affinity, and commercial growth across digital and customer touchpoints.

You will translate consumer insights into clear messaging, develop annual and seasonal plans, and collaborate with Product, Creative, Digital, and Marketing teams to drive launches from strategy through measurement.

Qualifications

• Experience leading consumer marketing, integrated campaigns, and end-to-end 360 launches.
• Strong strategic thinking, storytelling, communication, and presentation skills.
• Ability to synthesize insights and performance data into clear recommendations.
• Collaborative leadership style with relationship-building and consensus-building skills.
• Excellent organization, attention to detail, prioritization, and project-management abilities.
• Comfort managing multiple timelines and ambiguity.

Responsibilities

• Lead 360° marketing initiatives across owned, paid, and earned channels.
• Develop annual and seasonal brand strategies, marketing calendars, campaign roadmaps, and messaging frameworks.
• Partner cross-functionally to deliver product launches, promotional moments, and integrated brand campaigns.
• Create campaign briefs, presentations, recaps, and reporting that translate performance into actionable recommendations.
• Develop key themes, storylines, promotions, and product messaging that support awareness and sell-through goals.
• Lead brand media strategy and reporting, including connected TV and digital video initiatives.
• Monitor channel performance, audience reach, frequency, and engagement to refine targeting and optimize investment.
• Manage relationships with external partners and licensors, ensuring brand consistency across assets and activations.
• Stay current on consumer, cultural, and marketing trends to bring fresh ideas forward.

Skills

Strategic thinking

Storytelling

Campaign management

Cross-functional leadership

Analytics & synthesis

Job description

We are seeking a strategic, hands-on Brand Manager to shape and activate integrated campaigns that build brand awareness, deepen customer affinity, and support commercial growth. This role will own the development and execution of the campaign roadmap, bringing compelling brand storytelling to life across digital, marketing, and customer touchpoints.

Working closely with Product, Creative, Digital, and Marketing partners, you will translate consumer insights into clear messaging, impactful campaigns, and cohesive seasonal plans. The ideal candidate is a collaborative, highly organized marketer who thrives in a fast-paced environment and can move seamlessly from strategy through execution and measurement.

Responsibilities

• Lead 360° marketing initiatives across owned, paid, and earned channels.
• Develop annual and seasonal brand strategies, marketing calendars, campaign roadmaps, and messaging frameworks.
• Partner cross-functionally to deliver product launches, promotional moments, and integrated brand campaigns.
• Create campaign briefs, presentations, recaps, and reporting that translate performance into actionable recommendations.
• Develop key themes, storylines, promotions, and product messaging that support awareness and sell-through goals.
• Lead brand media strategy and reporting, including connected TV and digital video initiatives.
• Monitor channel performance, audience reach, frequency, and engagement to refine targeting and optimize investment.
• Manage relationships with external partners and licensors, ensuring brand consistency across assets and activations.
• Stay current on consumer, cultural, and marketing trends to bring fresh ideas forward.

Qualifications

• Experience leading consumer marketing, integrated campaigns, and end-to-end 360° launches.
• Strong strategic thinking, storytelling, communication, and presentation skills.
• Ability to synthesize insights and performance data into clear recommendations.
• Collaborative leadership style with strong relationship-building and consensus-building skills.
• Excellent organization, attention to detail, prioritization, and project-management abilities.
• Comfort managing multiple timelines and working effectively amid ambiguity and change.