Senior Brand Manager

Bimbo Bakeries USA; Irving (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

Bimbo Bakeries USA is seeking a brand leader to define and execute the brand and portfolio strategy. The role requires managing the product portfolio and collaborating with Sales to identify growth opportunities. Applicants should have over 10 years of marketing experience, preferably in the Consumer Packaged Goods sector, and possess excellent communication skills.

The role involves overseeing integrated marketing initiatives, leading cross-functional teams, and adapting strategies to meet changing market dynamics. A Bachelor's degree in business or marketing is required, and an MBA is preferred. Proficiency in MS Office is essential.

Qualifications

• 10+ years marketing/category management experience.
• Experience in Consumer Packaged Goods is preferred.
• Excellent organizational and communication skills.

Responsibilities

• Define and lead brand and portfolio strategy.
• Manage product portfolio and P&L.
• Develop comprehensive Integrated Marketing plans.

Skills

Marketing communication

Consumer Packaged Goods experience

Omnichannel program leadership

Data analysis

Education

Bachelor's level degree in business or marketing

MBA preferred

Tools

MS Office

Excel

PowerPoint

Job description

Role Overview

Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives. Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets. Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships. Oversee development of insight‑driven innovation pipeline for the branded portfolio – managing from concept through launch in market. Oversee internal resources and external agencies tasked with creating effective content and campaigns. Provide leadership, direction and mentoring to direct reports. Work in close partnership with Sales teams to identify whitespace opportunities and develop compelling sell‑in strategies and materials. Develop exceptional cross‑functional relationships to ensure overall commitment to portfolio. Influence and align senior cross‑functional stakeholders (Finance, R&D, Supply Chain, Operations) to deliver integrated business solutions. Oversee agency partners and internal teams to deliver high‑impact, insight‑driven marketing programs. Manage budgets and investments strategically, ensuring effective allocation of resources to maximize ROI. Monitor brand health and performance metrics, proactively identifying risks and opportunities and adjusting strategies accordingly.

Available for travel (10%).

Core Competencies

• Agility & Resilience: Navigates ambiguity and complexity with confidence, adapting strategies in a dynamic environment.
• Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities.
• Talent Development & Coaching: Builds, develops, and empowers high‑performing teams through coaching and mentorship.
• Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different solutions.
• Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Qualifications

• Bachelor's level degree, preferably in business or marketing. MBA preferred. A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted.
• 10+ years marketing/category management experience; Consumer Packaged Goods experience preferred.
• Experience leading omnichannel programs and cross‑category brand partnerships is a plus.
• Excellent organizational and communication (written and oral) skills.
• Strong computer skills – MS Office, Excel, PowerPoint.
• Experience driving insights from syndicated data (e.g., Nielsen, Circana) and primary/secondary research.