Brand Management Associate – Growth & Innovation

StartupNWA; Springdale (AR); On-site; USD 42,000 - 63,000; Full time

Job summary

Tyson Foods is seeking an entry-level to early-career Brand Management professional in the United States. The role involves supporting business planning, marketing execution, innovation initiatives, forecasting, and performance analysis for assigned brand categories.

You will collaborate across Marketing, Sales, Operations, R&D, and Planning teams, contribute to Joint Business Plans, and help drive growth opportunities while navigating a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 1+ year of marketing, brand management, category management, CPG, sales planning, or related experience preferred.
• Strong analytics and data interpretation capabilities.

Responsibilities

• Support development of annual business objectives and marketing plans.
• Help deliver volume, profit, market share, and financial targets.
• Monitor brand performance and recommend corrective actions when needed.
• Analyze market and business data to generate actionable insights.
• Participate in product and packaging innovation projects; assist with concept development and business case creation.
• Lead and coordinate initiatives across Marketing, Sales, Operations, R&D, Demand Planning, and Supply Planning.
• Manage monthly volume forecasts and support JBP objectives through proactive planning.
• Work closely with customer-facing teams to align customer strategies with brand plans.

Skills

Strong presentation & communication

Cross-functional collaboration

Project management

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Nielsen

IRI

Job description

Tyson Foods is seeking an entry-level to early-career Brand Management professional in the United States. The role involves supporting business planning, marketing execution, innovation initiatives, forecasting, and performance analysis for assigned brand categories.

You will collaborate across Marketing, Sales, Operations, R&D, and Planning teams, contribute to Joint Business Plans, and help drive growth opportunities while navigating a fast-paced environment.