Brand Management Associate: Growth & Innovation

Tyson Foods; Springdale (AR); On-site; USD 45,000 - 65,000; Full time

Job summary

Tyson Foods is seeking an entry-level to early-career Brand Manager to drive brand planning, marketing execution, and cross-functional collaboration. You will contribute to annual objectives, forecast, and performance analysis while supporting product innovation and customer-facing initiatives.

The role involves working with Brand Managers, R&D, Operations, Sales, and planning teams to meet volume and financial targets in a fast-paced environment. Travel is approximately 30%.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 1+ year of marketing, brand management, category management, CPG, sales planning, or related experience preferred.

Responsibilities

• Support development of annual business objectives and marketing plans.
• Help deliver volume, profit, market share, and financial targets.
• Monitor brand performance and recommend corrective actions.
• Analyze market and business data to generate actionable insights.
• Participate in product and packaging innovation projects (concept development, feasibility, business case, execution, post-launch tracking).
• Lead and coordinate cross-functional initiatives across Marketing, Sales Operations, R&D, Demand Planning, and Supply Planning.

Skills

Analytical skills

Presentation

Communication

Collaboration

Project management

Prioritization

Education

Bachelor’s degree in Business/Marketing

Tools

Nielsen

IRI

Job description

Tyson Foods is seeking an entry-level to early-career Brand Manager to drive brand planning, marketing execution, and cross-functional collaboration. You will contribute to annual objectives, forecast, and performance analysis while supporting product innovation and customer-facing initiatives.

The role involves working with Brand Managers, R&D, Operations, Sales, and planning teams to meet volume and financial targets in a fast-paced environment. Travel is approximately 30%.