Senior Content Strategy Lead, Retail Media

Lancesoft; Wellesley (MA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Lancesoft is seeking a content marketing leader to own and execute our editorial strategy for retail media. You will shape how we present our POV to advertisers, agencies, and industry audiences across LinkedIn, our website, and newsletters.

The role requires 5-7 years in content/brand marketing, strong writing, and hands-on experience with Marketo, LinkedIn, and analytics. Hybrid work with two onsite days weekly at Wellesley, MA or nearby areas.

Qualifications

• 5-7 years in content marketing, brand marketing, communications, editorial strategy, or related field.
• Experience owning a content strategy and editorial calendar across multiple channels.
• Strong understanding of the retail media, commerce media, digital advertising, or adtech landscape.
• Exceptional writing, editing, and storytelling skills.

Responsibilities

• Develop and own the overarching content marketing strategy across owned, earned, and paid channels.
• Establish content pillars, editorial POV, and messaging framework.
• Build and manage an integrated annual and quarterly content calendar.
• Identify opportunities to turn data, insights, and client stories into content and thought leadership.
• Develop an editorial approach balancing timely industry commentary with evergreen content.
• Partner with PR and communications teams to identify earned media opportunities.
• Establish processes for content intake, prioritization, development, approvals, and publication.
• Manage external agencies and partners, providing direction and feedback.
• Establish KPIs for content and use performance data to improve strategy.
• Track industry trends to identify whitespace and lead conversations.
• Translate channel and audience performance into actionable recommendations for leadership.

Skills

Content marketing

Brand marketing

Editorial strategy

Copywriting

Storytelling

LinkedIn content marketing

Content calendar management

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Marketo

LinkedIn

Adobe Analytics

Job description

Lancesoft is seeking a content marketing leader to own and execute our editorial strategy for retail media. You will shape how we present our POV to advertisers, agencies, and industry audiences across LinkedIn, our website, and newsletters.

The role requires 5-7 years in content/brand marketing, strong writing, and hands-on experience with Marketo, LinkedIn, and analytics. Hybrid work with two onsite days weekly at Wellesley, MA or nearby areas.