Digital Marketing Lead: Campaigns, Content & Growth

Keystone Cooperative, Inc.; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health & Wellness: Affordable medical,

Financial Security: 401(k) and life

Paid Time Off

Career Growth: Training and tuition

Employee Discounts & Perks

Job summary

Keystone Cooperative, Inc. seeks a digital marketing lead to create, execute, and optimize campaigns across social, email, text, web, and paid media, aligning with Keystone’s four divisions.

You will develop and publish engaging content, track metrics, and hand off insights to the sales team to drive conversions. Collaborate with the Product Marketing Specialist and Director of Marketing to shape strategy, develop assets with Creative Services, and support events and campaigns across Indiana,

Qualifications

• Excellent verbal and written communication skills.
• Strong technical aptitude and highly self-motivated.
• Exceptional creativity and innovation.
• Excellent time management, organizational skills, and flexibility in a dynamic environment.
• Accuracy and attention to detail.
• Willingness to travel within our trade territory and cover special promotions, trainings and events.

Responsibilities

• Design, execute, and optimize digital marketing campaigns across social media, email, text messaging, websites, search engines, and digital advertising to drive awareness, engagement, and conversions.
• Develop, schedule, and publish engaging social media content, including copy, graphics, short-form video, promotions, and campaign content.
• Manage internal and external email and text marketing, including content development, audience segmentation, scheduling, testing, deployment, and performance tracking.
• Collaborate with the Product Marketing Specialist and Director of Marketing to develop campaign strategy.
• Track and analyze digital performance metrics and provide actionable recommendations to improve engagement, conversions, and overall campaign effectiveness.
• Develop digital marketing reports and communicate campaign performance and key insights.
• Develop, edit, and publish video content for social media, digital campaigns, employee communications, customer/member education, recruiting, and events.
• Oversee Keystone’s internal podcast, including topic planning, scheduling, production, editing, and distribution.
• Partner with Creative Services to develop digital assets that align with Keystone brand standards across email, web, social media, video, and other digital channels.
• Work closely with Sales to develop digital enablement tools, content, and training materials that support sales initiatives and customer engagement.
• Collaborate on the development and upkeep of the marketing and editorial calendar to ensure coordinated and timely communications.
• Support marketing events from planning through execution, including internal events, customer-facing events, trade shows, webinars, and other company initiatives.
• Stay current on digital marketing trends, tools, and platforms and identify opportunities to improve Keystone’s digital presence.
• Understand and support Keystone’s marketing strategy and business goals, adapting execution as strategies and priorities evolve.

Education

Bachelor's degree in marketing or communications or related field

Tools

Social media management tools

Email marketing platform

Video editing software

Analytics tools

Job description

Keystone Cooperative, Inc. seeks a digital marketing lead to create, execute, and optimize campaigns across social, email, text, web, and paid media, aligning with Keystone’s four divisions.

You will develop and publish engaging content, track metrics, and hand off insights to the sales team to drive conversions. Collaborate with the Product Marketing Specialist and Director of Marketing to shape strategy, develop assets with Creative Services, and support events and campaigns across Indiana,