Brand Innovator: GTM & Retail Strategy Champion

Church & Dwight; New York (NY); Hybrid; USD 111,000 - 158,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid vacation and sick time

Paid Parental Leave

401k with company match and profit‑sh­

Discounted Employee Stock PurchasePlan

Job summary

Church & Dwight is seeking a Brand Manager, Innovation GTM & Retailer Strategy- Hero, to join our team in New York. You’ll own the Go-to-Market vision, craft compelling narratives, and rally cross-functional teams to transform ambitious ideas into brand-defining moments across channels and retail activations.

You will drive launch excellence from concept to in-store activation, balancing consumer insights with creative execution, and partnering across departments to maximize business impact.

Qualifications

• Bachelor's Degree in related field (MBA preferred).
• 6-8+ years steering brand management or go-to-market initiatives (beauty, CPG, or lifestyle category experience highly valued).
• Beauty and culture-obsessed, always tracking the latest launches and insights. Strong grasp of consumer insights, cultural currents, and the digital landscape.
• Track record of delivering multi-faceted launches from conception through market success.
• Equally comfortable architecting high-level strategy and rolling up sleeves for tactical execution—you navigate between vision and details with ease.
• Analytical precision paired with creative instinct—you appreciate a well-crafted brief and a boundary-pushing concept in equal measure.
• Moves quickly, finds solutions resourcefully, collaborates generously, and operates confidently amid ambiguity.
• A creator's mentality—you come with disruptive ideas and build the path forward rather than waiting for someone to draw it

Responsibilities

• Architect Launch Excellence: Own the full go-to-market journey for hero initiatives from strategic positioning and creative direction through market retail activation as well as performance evaluation
• Fuel Brand Momentum & Commercial Success: Collaborate with Innovation, Creative, Sales, Digital, Integrated Communications, Finance, and Legal to build and deploy plans that drive both business results and genuine brand affinity
• Craft Compelling Narratives: Transform product strategies into magnetic creative platforms and campaign stories that spark connection across diverse audiences and markets
• Lead Flawless Execution: Synchronize cross-functional partners around launch timelines, asset delivery, and activation roadmaps to ensure cohesive execution and unified brand presence at every consumer touchpoint
• Bridge Insights and Innovation: Distill consumer data, behavioral patterns, and cultural movements into sharp insights that shape strategy and fuel breakthrough thinking
• Steward Budget with Precision: Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact
• Rally and Energize: Deliver presentations that align internal stakeholders and external collaborators, generating ideas, building enthusiasm and commitment around transformative ideas
• Beauty & DTC Retail Oversight: Lead marketing initiatives for key beauty retailers, like Ulta, and partner with our DTC channel leads to a disruptive approach to our online presence.

Skills

Brand management

Go-to-market strategy

Retail strategy

Cross-functional collaboration

Budget management

Education

Bachelor's degree in related field

MBA preferred

Job description

Church & Dwight is seeking a Brand Manager, Innovation GTM & Retailer Strategy- Hero, to join our team in New York. You’ll own the Go-to-Market vision, craft compelling narratives, and rally cross-functional teams to transform ambitious ideas into brand-defining moments across channels and retail activations.

You will drive launch excellence from concept to in-store activation, balancing consumer insights with creative execution, and partnering across departments to maximize business impact.