Brand Manager, Global New Product Innovation

Church & Dwight Co., Inc.; Princeton (ME); Hybrid; USD 111,000 - 158,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid vacation & sick time

Paid parental leave

401k with match

Job summary

Church & Dwight Co., Inc. is seeking a Brand Manager to lead product and strategy development for Personal and Oral Care within Global New Product Innovation.

The role partners across functions to shape growth platforms, consumer-led concepts, and commercialization plans that expand the Oral Care portfolio into adjacent categories. The position emphasizes innovation, collaboration, and consumer insights, with a hybrid work arrangement in Ewing, NJ, requiring in-person attendance on Tue–Thu and

Qualifications

• BA/BS required with 7+ years in Marketing and/or GNPI experience.
• Experience in prior innovation / new product development; and/ or commercializing products.
• Strong project management skills, with experience leading complex, cross-functional innovation initiatives from concept through commercialization.
• A balance of art & science – creative & strategic thinking with strong business mindset.
• Strong strategic and influencing skills, comfortable with senior stakeholders and ambiguity.
• Strong storytelling skills translating insights into compelling narratives for external customers and internal stakeholders.
• Experience with P&L analysis.

Responsibilities

• Develop and execute consumer- and customer-centric marketing strategies to drive market share, incremental net sales, profitability, and long-term brand differentiation.
• Leverage insights and trends to inform decisions and innovation priorities.
• Lead cross-functional teams to develop product concepts and category extension strategies for incremental growth.
• Shape growth of Personal Care portfolio grounded in consumer needs and right-to-win.
• Lead upstream innovation to define new spaces and translate insights into product strategies.
• Build robust business cases covering market potential, strategic fit, financial returns, and operations.

Skills

Marketing leadership

Cross-functional collaboration

Project management

Storytelling

P&L analysis

Education

BA/BS in Marketing or related field

7+ years in Marketing/GNPI

Job description

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary Church & Dwight is seeking a Brand Manager to join our team. This role is responsible for leading product and strategy development for Personal and Oral Care, within Global New Product Innovation.

About the Role

The Brand Manager will partner cross-functionally to identify, shape, and advance new growth platforms, consumer-led concepts, and commercialization plans that expand the Oral Care portfolio into adjacent categories. Independently lead key, high-visibility initiatives and provide regular updates to senior leadership.

Innovation: We consistently generate new ideas, thinking outside the box while remaining strategically focused. We always think in terms of possibilities, not limitations. Collaboration: We rely on open and honest communication to develop productive working relationships within and across our business units and functions. The mutual respect we have for our colleagues enables us to challenge each other, leading to an even more cohesive team. Focus: We maintain a laser-like focus on our consumers. We will grow by leveraging consumer insights on all our brands and will continue to be industry leaders. Entrepreneurialism: We pride ourselves on fostering this spirit where risk‑taking and action is encouraged. We are extremely competitive externally, but not internally.

Work Environment

Hybrid: This is a hybrid role based in Ewing, NJ and requires in‑person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Role Accountabilities and Responsibilities

Develop and execute consumer- and customer-centric marketing strategies that drive market share, incremental net sales, profitability, and long-term brand differentiation. Leverage market research, consumer insights, and market trends to inform decisions and create integrated, holistic innovation strategies aligned with each brand’s mission and vision. Conduct comprehensive business analysis and reporting, translating data into actionable recommendations that guide strategic decisions and innovation priorities. Partner with R&D, Consumer Insights, Sales, and cross-functional teams to develop product concepts, refine consumer propositions, and build category extension strategies that unlock incremental growth. Shape the future growth of the Personal Care portfolio by identifying and developing category extension opportunities grounded in consumer needs, market trends, and right-to-win. Lead upstream innovation work to define new spaces for expansion and translate insights into actionable product and platform strategies. Build robust business cases to evaluate category extension opportunities, including market potential, strategic fit, financial returns, and operational implications, to secure leadership alignment and investment. Lead cross-functional team meetings and manage the end-to-end development and commercialization of NPD initiatives, ensuring seamless coordination from concept through launch.

Responsibilities include concept validation, technical feasibility, PCPS evaluation, financial analysis, new item forecasting, competitive analysis, Stage Gate leadership, sales samples, sell sheets, sales presentations, retailer sell-in strategy, launch planning, package development, and art release.

Education and Experience Required Qualifications

• BA/BS required 7+ years in Marketing and/or GNPI experience required.
• Experience in prior innovation / new product development; and/ or commercializing products.
• Strong project management skills, with experience leading complex, cross-functional innovation initiatives from concept through commercialization.
• A balance of art & science – ability to think creatively & strategically, with a strong business mindset, and the ability to develop & judge new ideas and launch strategies.
• Strong strategic and influencing skills, comfortable working with senior stakeholders including EVP’s and able to manage ambiguity.
• Strong understanding of common consumer marketing research tools and techniques.
• Strong storytelling skills, with the ability to translate consumer insights, product benefits, and business rationale into compelling narratives for external customers and consumers, as well as clear, persuasive communication for internal stakeholders and leadership.
• Experience with P&L analysis.

Compensation and Benefits

The U.S. base salary range for this full-time position is $110,900– $157,900.

This position is also eligible for a bonus.

• medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave.
• paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date.
• 401k retirement plan (with company match and profit-sharing)
• Discounted Employee Stock Purchase Plan.

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity.

Compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.