Brand Growth Lead: Innovation GTM & Retail Strategy

Church & Dwight Co., Inc.; New York (NY); Hybride; USD 111 000 - 158 000; Plein temps

Résumé du poste

Church & Dwight Co., Inc. is seeking a Brand Manager, Innovation GTM & Retailer Strategy- Hero, to ignite bold launches that resonate with communities and drive retail success.

You will own the strategic vision, rally cross-functional teams, and transform ambitious ideas into brand-defining moments from concept through activation. Hybrid role in New York City with in-person attendance part of the week.

Qualifications

• Bachelor’s degree in related field; MBA preferred.
• 6–8+ years in brand management or go-to-market initiatives.
• Experience in beauty, CPG, or lifestyle categories.

Responsabilités

• Own the go-to-market journey for hero initiatives from strategy to activation.
• Collaborate with cross-functional teams to drive business results and brand affinity.
• Create magnetic creative platforms and campaign stories that spark connection across audiences.
• Lead cross-functional launch timelines and asset delivery for cohesive execution.
• Translate consumer data into sharp insights that shape strategy and fuel breakthroughs.
• Manage marketing budgets and track ROI to maximize business impact.
• Present to internal stakeholders and partners to energize around transformative ideas.
• Oversee Beauty & DTC Retail initiatives, including partnership with key retailers.

Connaissances

Brand management

Go-to-market strategy

Cross-functional collaboration

Consumer insights

Digital marketing

Formation

Bachelor’s degree / MBA preferred

6–8+ years experience in brand management

Description du poste

Church & Dwight Co., Inc. is seeking a Brand Manager, Innovation GTM & Retailer Strategy- Hero, to ignite bold launches that resonate with communities and drive retail success.

You will own the strategic vision, rally cross-functional teams, and transform ambitious ideas into brand-defining moments from concept through activation. Hybrid role in New York City with in-person attendance part of the week.