Brand Manager, Innovation GTM & Retailer Strategy-Hero

Church & Dwight; New York (NY); Hybrid; USD 111,000 - 158,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid vacation and sick time

Paid Parental Leave

401k with company match and profit‑sh­

Discounted Employee Stock PurchasePlan

Job summary

Church & Dwight is seeking a Brand Manager, Innovation GTM & Retailer Strategy- Hero, to join our team in New York. You’ll own the Go-to-Market vision, craft compelling narratives, and rally cross-functional teams to transform ambitious ideas into brand-defining moments across channels and retail activations.

You will drive launch excellence from concept to in-store activation, balancing consumer insights with creative execution, and partnering across departments to maximize business impact.

Qualifications

• Bachelor's Degree in related field (MBA preferred).
• 6-8+ years steering brand management or go-to-market initiatives (beauty, CPG, or lifestyle category experience highly valued).
• Beauty and culture-obsessed, always tracking the latest launches and insights. Strong grasp of consumer insights, cultural currents, and the digital landscape.
• Track record of delivering multi-faceted launches from conception through market success.
• Equally comfortable architecting high-level strategy and rolling up sleeves for tactical execution—you navigate between vision and details with ease.
• Analytical precision paired with creative instinct—you appreciate a well-crafted brief and a boundary-pushing concept in equal measure.
• Moves quickly, finds solutions resourcefully, collaborates generously, and operates confidently amid ambiguity.
• A creator's mentality—you come with disruptive ideas and build the path forward rather than waiting for someone to draw it

Responsibilities

• Architect Launch Excellence: Own the full go-to-market journey for hero initiatives from strategic positioning and creative direction through market retail activation as well as performance evaluation
• Fuel Brand Momentum & Commercial Success: Collaborate with Innovation, Creative, Sales, Digital, Integrated Communications, Finance, and Legal to build and deploy plans that drive both business results and genuine brand affinity
• Craft Compelling Narratives: Transform product strategies into magnetic creative platforms and campaign stories that spark connection across diverse audiences and markets
• Lead Flawless Execution: Synchronize cross-functional partners around launch timelines, asset delivery, and activation roadmaps to ensure cohesive execution and unified brand presence at every consumer touchpoint
• Bridge Insights and Innovation: Distill consumer data, behavioral patterns, and cultural movements into sharp insights that shape strategy and fuel breakthrough thinking
• Steward Budget with Precision: Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact
• Rally and Energize: Deliver presentations that align internal stakeholders and external collaborators, generating ideas, building enthusiasm and commitment around transformative ideas
• Beauty & DTC Retail Oversight: Lead marketing initiatives for key beauty retailers, like Ulta, and partner with our DTC channel leads to a disruptive approach to our online presence.

Skills

Brand management

Go-to-market strategy

Retail strategy

Cross-functional collaboration

Budget management

Education

Bachelor's degree in related field

MBA preferred

Job description

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church and Dwight is seeking a Brand Manager, Innovation GTM & Retailer Strategy- Hero, to join our team. As Brand Manager, Go-to-Market, you'll architect and ignite the strategies that bring the Hero to life by building launches that are unapologetically bold, authentically Hero, and deeply resonant with the communities we serve.

About the Role

You’ll own the strategic vision, craft the narratives, and rally cross-functional teams to transform ambitious ideas into brand-defining moments that ripple across every touchpoint. From initial concept through retail activation to digital conversation, you’ll ensure every launch moves with velocity and lands with impact.

This role lives at the crossroads of brand vision, consumer intelligence, creative firepower, and commercial execution-shaping how Hero captivates audiences across channels and wins at retail.

Work Environment:

• Hybrid: This is a hybrid role based in New York City, NY and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays

Role Accountabilities and Responsibilities

• Architect Launch Excellence: Own the full go-to-market journey for hero initiatives from strategic positioning and creative direction through market retail activation as well as performance evaluation
• Fuel Brand Momentum & Commercial Success: Collaborate with Innovation, Creative, Sales, Digital, Integrated Communications, Finance, and Legal to build and deploy plans that drive both business results and genuine brand affinity
• Craft Compelling Narratives: Transform product strategies into magnetic creative platforms and campaign stories that spark connection across diverse audiences and markets
• Lead Flawless Execution: Synchronize cross-functional partners around launch timelines, asset delivery, and activation roadmaps to ensure cohesive execution and unified brand presence at every consumer touchpoint
• Bridge Insights and Innovation: Distill consumer data, behavioral patterns, and cultural movements into sharp insights that shape strategy and fuel breakthrough thinking
• Steward Budget with Precision: Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact
• Rally and Energize: Deliver presentations that align internal stakeholders and external collaborators, generating ideas, building enthusiasm and commitment around transformative ideas
• Beauty & DTC Retail Oversight: Lead marketing initiatives for key beauty retailers, like Ulta, and partner with our DTC channel leads to a disruptive approach to our online presence.

Education and Experience

• Bachelor's Degreein related field (MBA preferred)
• 6-8+ years steering brand management or go-to-market initiatives (beauty, CPG, or lifestyle category experience highly valued)
• Beauty and culture-obsessed, always tracking the latest launches and insights. Strong grasp of consumer insights, cultural currents, and the digital landscape
• Track record of delivering multi-faceted launches from conception through market success
• Equally comfortable architecting high-level strategy and rolling up sleeves for tactical execution-you navigate between vision and details with ease
• Analytical precision paired with creative instinct-you appreciate a well-crafted brief and a boundary-pushing concept in equal measure
• Moves quickly, finds solutions resourcefully, collaborates generously, and operates confidently amid ambiguity
• A creator's mentality-you come with disruptive ideas and build the path forward rather than waiting for someone to draw it

Compensation and Benefits

The U.S. base salary range for this full-time position is $110,900-157,900 This position is also eligible for a bonus.

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities. For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/