Associate Brand Manager: Growth & Innovation

Winland Foods, Inc.; Oak Brook (IL); Hybrid; USD 73,000 - 109,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) with match

STD/LTD/AD&D/Life

HSA

FSA

EAP

Identity protection

Legal services

Critical illness

Job summary

Winland Foods, Inc. is seeking an Associate Brand Manager to support the development and execution of growth strategies across a portfolio of branded products.

Based in Oak Brook, IL, this role partners with Sales, Insights & Analytics, R&D, Operations, Finance, Customer Marketing, and agencies to deliver brand health and financial objectives. The position requires a Bachelor’s degree in marketing or related field and at least 2 years in the CPG sector.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Minimum of 2 years in CPG or consumer-packaged goods industry.
• Experience leading with external agencies such as creative, media, digital, packaging, or shopper marketing.
• Strong analytical skills with ability to conduct data pulls and interpret data (i.e. Circana, NielsenIQ, Numerator).
• Understanding of pricing, promotion, assortment, and category management principles within CPG.

Responsibilities

• Supports development of annual operating plans and multi-year strategic growth plans for assigned brands and product categories.
• Supports forecasting, annual planning, and performance tracking against business objectives.
• Analyzes category, brand, consumer, customer, and competitive performance using Circana, syndicated data, panel data, internal sales data, and other business intelligence tools.
• Identifies key drivers of sales performance, including distribution, pricing, promotion, velocity, and consumer behavior.
• Leads cross-functional project management of innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization.
• Tracks post-launch performance and recommend actions to optimize business results.
• Supports the development and execution of integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels.
• Partners with internal and external agencies to develop creative assets, promotional programs, and marketing campaigns.

Skills

Brand management

Analytical skills

Cross-functional collaboration

Project leadership

Communication

Education

Bachelor's degree in Marketing

Tools

Circana

NielsenIQ

Numerator

Job description

Winland Foods, Inc. is seeking an Associate Brand Manager to support the development and execution of growth strategies across a portfolio of branded products.

Based in Oak Brook, IL, this role partners with Sales, Insights & Analytics, R&D, Operations, Finance, Customer Marketing, and agencies to deliver brand health and financial objectives. The position requires a Bachelor’s degree in marketing or related field and at least 2 years in the CPG sector.