Brand Image & Visual Merchandising Manager

Ralph Lauren; Central Valley (NY); On-site; USD 62,500 - 146,000; Full time

Job summary

Ralph Lauren Corporation seeks a Brand Image Manager to lead visual strategy across districts, ensuring floor plans, item placements, and store environments reflect brand vision. The role partners with Home Office to align creative execution with product assortments and market needs, mentoring teams and driving consistency.

The role requires strong leadership, hands-on floor execution, and a talent for translating KPI insights into compelling visual storytelling across multiple stores.

Qualifications

• Strong visual merchandising and leadership skills.
• Ability to travel up to 50%.
• Proven ability to translate store KPI reporting into actionable merchandising takeaways.

Responsibilities

• Lead seasonal floor plan development and key item placement.
• Oversee consistent execution of floor sets across stores.
• Partner with Home Office on zone and fixture placement, creative direction, and product assortments.
• Analyze store performance and customer behavior to inform visual merchandising decisions.
• Mentor Harriman Center creative brand ambassadors and support store management as needed.
• Develop visual contingency plans for unexpected events and transitions.

Skills

Visual merchandising

Leadership

Multitasking

KPI reporting

Microsoft Office

Tools

Microsoft Office Suite

Job description

Ralph Lauren Corporation seeks a Brand Image Manager to lead visual strategy across districts, ensuring floor plans, item placements, and store environments reflect brand vision. The role partners with Home Office to align creative execution with product assortments and market needs, mentoring teams and driving consistency.

The role requires strong leadership, hands-on floor execution, and a talent for translating KPI insights into compelling visual storytelling across multiple stores.