Brand Image & Visual Merchandising Leader

Ralph Lauren; Rosemont (IL); On-site; USD 70,000 - 100,000; Full time

Job summary

Ralph Lauren Corporation seeks a Brand Image Manager to lead visual strategy and execution across the district stores, mentoring frontline teams and ensuring brand standards are consistently applied.

You will drive floor plan development, oversee floor sets, and partner with the Home Office on creative direction and product assortments. Travel up to 50% to support market initiatives and training.

Qualifications

• Strong visual merchandising and creative skills.
• Demonstrated leadership skills and ability to manage at many levels.
• Capacity to multitask and manage competing priorities.
• Proven ability to translate store KPI reporting into actionable merchandising takeaways.
• Proficiency in Microsoft Office Suite.
• Willingness to travel up to 50%.

Responsibilities

• Lead seasonal floor plan development, item placement, and market reviews to optimize product presentation.
• Oversee consistent execution of floor sets across stores with photo reviews and feedback loops.
• Partner with the Home Office on zone and fixture placement, creative direction, and product assortments.
• Analyze store performance and customer behavior to inform visual merchandising decisions.
• Use metrics to optimize product placement and visual storytelling.
• Collaborate with Store teams and District Leads to identify brand opportunities and deliver training.

Skills

Visual merchandising

Leadership

Multitasking

KPI reporting

Travel readiness

Tools

Microsoft Office Suite

Job description

Ralph Lauren Corporation seeks a Brand Image Manager to lead visual strategy and execution across the district stores, mentoring frontline teams and ensuring brand standards are consistently applied.

You will drive floor plan development, oversee floor sets, and partner with the Home Office on creative direction and product assortments. Travel up to 50% to support market initiatives and training.