Brand Image Lead - Visual Merchandising & Training

BoF Careers; Central Valley (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Ralph Lauren Corporation seeks a Brand Image Manager to lead visual merchandising and brand execution across our stores. You will mentor frontline teams, ensure on-brand product presentation, and collaborate with the Home Office to translate market insights into action.

This role requires strong leadership, creative vision, and hands-on store liaison across districts. You will oversee floor sets, analyze performance, and drive consistency in brand standards during transitions and openings.

Qualifications

• Strong visual merchandising and creative skills.
• Demonstrated leadership at multiple levels.
• Ability to multitask and manage competing priorities.
• Proven ability to translate store KPI reporting into actionable merchandising takeaways.
• Proficiency in Microsoft Office Suite.
• Willingness to travel up to 50%.

Responsibilities

• Lead seasonal floor plan development, key item placement, and market-specific reviews to ensure optimal product presentation.
• Oversee consistent execution of floor sets across stores, including photo reviews and feedback loops.
• Partner with the Home Office on zone and fixture placement, creative direction, and product assortments to align store environments with brand vision.
• Analyze store performance and customer behavior to inform visual merchandising decisions.
• Share insights with field and corporate teams to inspire new approaches.
• Identify, mentor, and develop visual talent within the field.
• Lead product knowledge training and cascading for seasonal launches and key product moments.
• Participate in remodels, openings, and pilot initiatives.

Skills

Visual merchandising

Leadership

Multitask

KPI to action

Microsoft Office

Tools

Microsoft Office Suite

Job description

Ralph Lauren Corporation seeks a Brand Image Manager to lead visual merchandising and brand execution across our stores. You will mentor frontline teams, ensure on-brand product presentation, and collaborate with the Home Office to translate market insights into action.

This role requires strong leadership, creative vision, and hands-on store liaison across districts. You will oversee floor sets, analyze performance, and drive consistency in brand standards during transitions and openings.