Brand Image Manager, Field - Travel Up To 50%

Ralph Lauren; Central Valley (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Ralph Lauren is seeking a Brand Image Manager to drive visual strategy and front‑line execution across our stores. You will lead seasonal floor plans, manage Harriman Center creative execution, and work with District Leads to elevate brand standards.

You will mentor visual talent, translate KPI insights into action, and travel up to 50% to support markets. Strong leadership and creative planning are essential for success in this role.

Qualifications

• Strong visual merchandising and creative skills.
• Ability to lead and mentor field teams.
• Experience translating KPI reporting into actionable merchandising insights.

Responsibilities

• Lead seasonal floor plan development and key item placement across stores.
• Oversee consistent execution of floor sets and conduct photo reviews for feedback.
• Partner with Home Office on zone placement, creative direction, and product assortments.
• Analyze store performance and customer behavior to inform merchandising decisions.
• Use metrics (e.g., sell-through, conversion rates, traffic flow) to optimize product placement and storytelling.
• Manage execution of Harriman Center creative plan from prep to takedown and mentor Harriman ambassadors.
• Collaborate with store management to support execution needs and maintain brand standards.
• Conduct quarterly market visits with District Leads to coach teams and reinforce brand standards.
• Develop visual contingency plans for delays, closures, or inventory shifts.
• Lead product knowledge training and cascading for seasonal launches and key product moments.

Skills

Visual merchandising

Creative leadership

Team management

KPI analysis

Travel readiness

Store operations

Tools

Microsoft Office

Job description

Ralph Lauren is seeking a Brand Image Manager to drive visual strategy and front‑line execution across our stores. You will lead seasonal floor plans, manage Harriman Center creative execution, and work with District Leads to elevate brand standards.

You will mentor visual talent, translate KPI insights into action, and travel up to 50% to support markets. Strong leadership and creative planning are essential for success in this role.