Brand Image Manager: Visual Merchandising Leader

BoF Careers; Central Valley (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

Ralph Lauren Corporation in the United States is seeking a Brand Image Manager to lead seasonal floor plan development, ensure consistent floor set execution, and align store environments with brand vision. The role emphasizes mentorship, training, and collaboration with Home Office to deliver elevated visual storytelling and strong brand standards across the district.

The role requires coordinating with district leads and store teams, and traveling up to 50% to support nationwide initiatives

Qualifications

• Strong visual merchandising and creative skills.
• Proven leadership abilities across multiple store levels.
• Ability to multitask and manage competing priorities.
• Proficiency in Microsoft Office applications.

Responsibilities

• Lead seasonal floor plan development and key item placement.
• Oversee consistent floor set execution across stores.
• Collaborate with Home Office on zone placement and product assortments.
• Analyze store performance and customer behavior to inform visual strategies.
• Manage regional creative plans and coordination with Harriman Center.
• Support district-level training and mentorship of brand ambassadors.
• Conduct market visits with District Leads to assess execution and coach teams.
• Ensure brand image remains intact during transitions and disruptions.

Skills

Visual Merchandising

Leadership

Multitasking

KPI Reporting

Microsoft Office Suite

Travel

Tools

Microsoft Office Suite

Job description

Ralph Lauren Corporation in the United States is seeking a Brand Image Manager to lead seasonal floor plan development, ensure consistent floor set execution, and align store environments with brand vision. The role emphasizes mentorship, training, and collaboration with Home Office to deliver elevated visual storytelling and strong brand standards across the district.

The role requires coordinating with district leads and store teams, and traveling up to 50% to support nationwide initiatives