Brand Image Leader — Visual Merchandising & Brand Experience

Ralph Lauren Corporation; New York (NY); Hybrid; USD 62,500 - 146,000; Full time

Job summary

Ralph Lauren Corporation seeks a Brand Image Manager to lead floor plan development, product presentation, and brand execution across stores. You will mentor brand standards and ensure consistent visual storytelling aligned with the Home Office direction.

The role partners with district leaders to train teams, review market execution, and advance creative initiatives, including Harriman Center projects. Travel up to 50% is expected.

Qualifications

• Strong visual merchandising and creative skills.
• Demonstrated leadership skills and ability to manage at many levels.
• Capacity to multitask and manage competing priorities.
• Proven ability to translate store KPI reporting into actionable merchandising takeaways.
• Proficiency in Microsoft Office Suite.
• Willingness to travel up to 50%.

Responsibilities

• Lead seasonal floor plan development, key item placement, and market-specific reviews to ensure optimal product presentation.
• Oversee consistent execution of floor sets across stores, including photo reviews and feedback loops.
• Partner with the Home Office on zone and fixture placement, creative direction, and product assortments to align store environments with brand vision.
• Analyze store performance and customer behavior to inform visual merchandising decisions.
• Use metrics (e.g., sell-through, conversion rates, traffic flow) to optimize product placement and visual storytelling.
• Manage execution of the Harriman Center creative plan from preparation through delivery and takedown.
• Partner with the Creative Flagship Lead on the consistent elevation of creative execution within the center.
• Support the management and mentorship of Harriman creative brand ambassadors, including but not limited to daily maintenance, marketing event preparation, and floor set activities.
• Partner with store management, as needed, to support execution needs.
• Collaborate with Store teams and District Leads to identify brand opportunities and deliver targeted training within each market.
• Conduct joint market visits with District Leads at least once per quarter to assess execution, coach teams, and reinforce brand standards.
• Support district-level sales floor presentation, brand integrity, and repair & maintenance (R&M) needs.
• Develop visual contingency plans for unexpected events (e.g., product delays, store closures, inventory shifts).
• Ensure brand image remains intact during transitions or disruptions.
• Facilitate regional and district best practice calls to share visual strategies, execution wins, and learning moments.
• Participate in monthly brand calls to cascade field insights and feedback to the Home Office.
• Act as a liaison between field and corporate teams to ensure alignment and responsiveness to market needs.
• Conduct market visits to stay ahead of visual trends and retail innovations.
• Share insights with field and corporate teams to inspire new approaches.
• Identify, mentor, and develop visual talent within the field, fostering a pipeline of future leaders.
• Champion consistent recognition of store teams for visual improvement and brand excellence.
• Lead product knowledge training and cascading for seasonal launches and key product moments.
• Support product standards, capacity planning, and maintenance across stores to ensure optimal presentation and replenishment.
• Participate in early store prototypes and regional store projects, including remodels, openings, and pilot initiatives.
• Map Home Office resources to support stores within the district, ensuring coverage and execution continuity.

Skills

Strong visual merchandising

Leadership

Multitasking

KPI reporting

Microsoft Office proficiency

Willingness to travel

Tools

Microsoft Office

Job description

Ralph Lauren Corporation seeks a Brand Image Manager to lead floor plan development, product presentation, and brand execution across stores. You will mentor brand standards and ensure consistent visual storytelling aligned with the Home Office direction.

The role partners with district leaders to train teams, review market execution, and advance creative initiatives, including Harriman Center projects. Travel up to 50% is expected.