Brand Growth Strategist (Associate)

Nordic-Naturals; Watsonville (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Nordic Naturals seeks an Associate Brand Manager to drive growth across the portfolio by translating consumer insights into new products and integrated brand campaigns. You will collaborate with functions to develop strategy, execute launches, and support packaging, claims, and messaging across digital, retail, practitioner, and eCommerce channels.

The role requires strong business acumen, strategic thinking, cross-functional leadership, and excellent communication.

Qualifications

• BA/BS in Marketing, Business, or related field required; MBA preferred.
• 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management.
• Experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
• Experience supporting new product innovation and stage-gate commercialization processes.
• Strong creative judgement and experience supporting integrated marketing campaigns.

Responsibilities

• Develop portfolio growth strategies aligned with company objectives and brand priorities.
• Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
• Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.
• Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process.
• Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
• Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
• Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth.

Skills

Ownership & Accountability

Strategic Thinking

Business & Consumer Curiosity

Communication & Influence

Initiative

Collaboration

Project Management

Adaptability

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Tools

MS Office

Advanced Excel

PowerPoint

Job description

Nordic Naturals seeks an Associate Brand Manager to drive growth across the portfolio by translating consumer insights into new products and integrated brand campaigns. You will collaborate with functions to develop strategy, execute launches, and support packaging, claims, and messaging across digital, retail, practitioner, and eCommerce channels.

The role requires strong business acumen, strategic thinking, cross-functional leadership, and excellent communication.