Sr. Manager, Consumer Insights

Nordic Naturals; Watsonville (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Nordic Naturals is seeking a Sr. Manager, Consumer Insights to build and operationalize a world-class insights function.

You will lead qualitative and quantitative research, tracking wellness behaviors and consumer trends, and turn data into actionable growth opportunities across our portfolio. The ideal candidate has 10–15 years in consumer insights within CPG or dietary supplements, excels in storytelling, and can partner with Brand Marketing, Product Development, Sales, and E-Commerce to

Qualifications

• 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy in CPG, wellness, or dietary supplements.
• Deep expertise in qualitative and quantitative research methodologies (focus groups, ethnographies, surveys, conjoint).
• Strong ability to turn data into actionable business strategies and compelling visuals.

Responsibilities

• Own end-to-end execution of an insights ecosystem including qualitative/quantitative research and analytics.
• Track wellness behaviors, triggers, and unmet needs to inform growth opportunities.
• Translate findings into brand positioning and innovation concepts.
• Lead external agencies and vendors to deliver projects on time and on budget.
• Collaborate with cross-functional teams to advance product concepts through development funnel.
• Design and analyze concept tests, pricing studies, and market research to validate product-market fit.
• Lead post-launch learning loops from consumer feedback to optimize offerings.

Skills

Research methods

Data analysis

Storytelling

Cross-functional collab

Education

Bachelor's degree

MBA preferred

Tools

IRI/Nielsen/SPINS

Job description

Nordic Naturals is the premium leader in the Omega-3 supplement category, committed to delivering the world’s safest, most effective nutrients essential to health. Sr. Manager, Consumer Insights will play a critical role in building and operationalizing a world- class, consumer-centric insights function. Reporting directly to the Director of Innovation & Insights, this individual will lead the execution of qualitative and quantitative research, trend analysis, and consumer tracking to uncover actionable growth opportunities across our business and portfolio. The ideal candidate is a expert of research methodologies, possessing the unique ability to turn complex data and cultural signals into compelling, visual narratives that shape brand positioning, white-space mapping, and our 3-year product innovation pipeline.

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Key Responsibilities

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Reasonable Accommodations Statement

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To accomplish this job successfully, this individual must be able to perform, with or withoutreasonable accommodation, each essential function satisfactorily. Reasonable accommodationsmay be made to help enable qualified individuals with disabilities to perform the essentialfunctions.

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Research Execution & Insights Leadership

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• Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation.
• Act as the day-to-day & voice of the consumer & continuously tracking wellness behaviors, occasion-based triggers, and unmet needs.
• Translate raw data and research findings into actionable business strategies, brand positioning refinements, and highly compelling innovation concepts.
• Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard. Innovation & Pipeline Support
• Collaborate with the Director to identify white-space opportunities across categories, formats, benefits, life stages, and channels.
• Support the cross-functional innovation steering process and ideation workshops by providing foundational consumer data and foundational guardrails.
• Partner closely with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel.
• Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, andmarket research to validate product-market fit.
• Partner with Retail, Performance Marketing, and E-Commerce teams to develop in-market pilot testing and rapid A/B learning frameworks.
• Lead post-launch learning loops by synthesizing consumer feedback and reviews tocontinuously optimize offerings and inform future pipeline decisions.

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Cross-Functional Collaboration & Influence

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• Serve as a strategic insights partner to the Omni-channel teams (DTC, Amazon, Retail,Pro, and International) to ensure consumer data shapes marketing messaging and marketexpansion.
• Synthesize complex insights into visual, digestible, and highly impactful presentations forstakeholders at all levels of the organization.
• Help foster a culture of consumer-centricity across all internal departments.

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POSITION QUALIFICATIONS

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• Experience: 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories.
• Methodology Expertise: Deep expertise in managing a wide array of qualitative andquantitative research methodologies (e.g., focus groups, ethnographies, survey design,conjoint analysis, and data syndication tools like IRI/Nielsen/SPINS).
• Channel Familiarity: Strong understanding of navigating consumer journeys acrossmultiple retail landscapes, specifically Omni-channel environments (Amazon, DTC,Traditional Retail, and Professional channels).
• Skills: Exceptional analytical and storytelling skills; proven ability to blend creativethinking with data-driven commercial rigor.
• Collaboration: Proven track record of successfully partnering with and influencingcross-functional teams (Product, Marketing, Sales) without direct authority.
• Education: Bachelor’s degree required; an advanced degree in Marketing, Psychology,Behavioral Science, Business Analytics, or an MBA is highly preferred.

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As set forth in Nordic Naturals’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.