Associate Brand Manager

Nordic-Naturals; Watsonville (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Nordic Naturals seeks an Associate Brand Manager to drive growth across the portfolio by translating consumer insights into new products and integrated brand campaigns. You will collaborate with functions to develop strategy, execute launches, and support packaging, claims, and messaging across digital, retail, practitioner, and eCommerce channels.

The role requires strong business acumen, strategic thinking, cross-functional leadership, and excellent communication.

Qualifications

• BA/BS in Marketing, Business, or related field required; MBA preferred.
• 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management.
• Experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
• Experience supporting new product innovation and stage-gate commercialization processes.
• Strong creative judgement and experience supporting integrated marketing campaigns.

Responsibilities

• Develop portfolio growth strategies aligned with company objectives and brand priorities.
• Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
• Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.
• Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process.
• Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
• Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
• Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth.

Skills

Ownership & Accountability

Strategic Thinking

Business & Consumer Curiosity

Communication & Influence

Initiative

Collaboration

Project Management

Adaptability

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Tools

MS Office

Advanced Excel

PowerPoint

Job description

Nordic Naturals is the #1 fish oil brand in the U.S., committed to improving health through science-backed, sustainably sourced nutritional supplements known for exceptional quality, purity, and efficacy.

Reporting to a Brand Manager, the Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand marketing. This role is ideal for a marketer who enjoys solving complex business challenges, translating consumer insights into new products, and collaborating across functions to bring innovations to market. The Associate Brand Manager will play a meaningful role in growing one of the most trusted brands in the natural products industry.

Success in this role requires strong business acumen, strategic thinking, consumer curiosity, cross-functional leadership, excellent communication skills, and a passion for building innovative brands.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

• Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities.
• Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
• Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.
• Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process.
• Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
• Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
• Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth.

Brand Marketing

• Partner with Brand Managers and agency partners to develop integrated marketing campaigns, creative assets, and media plans.
• Contribute to annual brand plans, promotional calendars, and retailer marketing programs.
• Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels.
• Ensure all marketing initiatives reinforce Nordic Naturals' premium brand positioning and scientific credibility.
• Demonstrate flexibility by adapting to evolving business priorities and contributing wherever needed to achieve team objectives.

This role offers broad exposure to portfolio strategy, innovation, commercialization, and integrated marketing, providing a strong foundation for future brand leadership opportunities.

POSITION QUALIFICATIONS

Competency Statements

• Ownership & Accountability – Takes ownership of responsibilities, follows through on commitments, and learns from feedback and mistakes.
• Strategic Thinking – Connects consumer insights, business objectives, and market trends to identify growth opportunities and solve complex problems.
• Business & Consumer Curiosity – Seeks to understand consumer behavior, competitive dynamics, and business performance to inform recommendations.
• Communication & Influence – Communicates ideas clearly and confidently, adapting messages to different audiences and influencing cross-functional partners.
• Initiative – Proactively identifies opportunities, solves problems, and drives work forward with minimal direction.
• Collaboration – Builds strong relationships and works effectively across cross-functional teams to achieve shared goals.
• Project Management – Effectively manages multiple priorities, timelines, and stakeholders to deliver high-quality results.
• Adaptability – Thrives in a fast-paced environment, embraces change, and navigates ambiguity with a positive, solutions-oriented mindset.

SKILLS & ABILITIES

Computer Skills:

Must be proficient with MS Office and have advanced Excel and PPT skills.

Certifications &Licenses:

N/A

Other Requirements:

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management; dietary supplement or CPG experience preferred.
• Strong analytical skills; experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
• Experience supporting new product innovation and stage-gate commercialization processes.
• Strong creative judgment and experience supporting integrated marketing campaigns.
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track.
• Excellent interpersonal, communication, and presentation skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leadership.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed.