Associate Brand Manager: Growth & Innovation

Nordic Naturals; Watsonville (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Nordic Naturals is seeking an Associate Brand Manager to shape portfolio growth through consumer-driven innovation, strategy, and integrated marketing. Reporting to a Brand Manager, this role is ideal for a marketer who translates insights into new products and collaborates across functions to bring innovations to market.

Success requires strong business acumen, strategic thinking, consumer curiosity, cross-functional leadership, and excellent communication, with a passion for building premium

Qualifications

• Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
• 3+ years of experience in Brand Management, Product Marketing, or similar roles.
• Strong analytical skills; experience with syndicated data and launch processes.

Responsibilities

• Develop and execute portfolio growth strategies aligned with objectives and brand priorities.
• Analyze business performance using data to identify opportunities and recommend actions.
• Recommend portfolio optimization including SKU rationalization, pricing, packaging, and lifecycle management.
• Develop new product concepts from ideation through commercialization using stage-gate process.
• Lead cross-functional commercialization activities: packaging, positioning, launch planning, and go-to-market.
• Drive renovation initiatives: reformulations, packaging enhancements, retailer exclusives, and line extensions.
• Identify consumer insights, market trends, and whitespace opportunities to inform growth.

Skills

Strategic Thinking

Ownership & Accountability

Communication & Influence

Collaboration

Project Management

Initiative

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Tools

MS Office

Excel

PowerPoint

Job description

Nordic Naturals is seeking an Associate Brand Manager to shape portfolio growth through consumer-driven innovation, strategy, and integrated marketing. Reporting to a Brand Manager, this role is ideal for a marketer who translates insights into new products and collaborates across functions to bring innovations to market.

Success requires strong business acumen, strategic thinking, consumer curiosity, cross-functional leadership, and excellent communication, with a passion for building premium