Consumer Insights Leader: Growth & Innovation

Nordic Naturals

Watsonville (CA)

On-site

USD 140,000 - 210,000

Full time

5 days ago

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Job summary

Nordic Naturals is seeking a Sr. Manager, Consumer Insights to build and operationalize a world-class insights function.

You will lead qualitative and quantitative research, tracking wellness behaviors and consumer trends, and turn data into actionable growth opportunities across our portfolio. The ideal candidate has 10–15 years in consumer insights within CPG or dietary supplements, excels in storytelling, and can partner with Brand Marketing, Product Development, Sales, and E-Commerce to

Qualifications

10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy in CPG, wellness, or dietary supplements.
Deep expertise in qualitative and quantitative research methodologies (focus groups, ethnographies, surveys, conjoint).
Strong ability to turn data into actionable business strategies and compelling visuals.

Responsibilities

Own end-to-end execution of an insights ecosystem including qualitative/quantitative research and analytics.
Track wellness behaviors, triggers, and unmet needs to inform growth opportunities.
Translate findings into brand positioning and innovation concepts.
Lead external agencies and vendors to deliver projects on time and on budget.
Collaborate with cross-functional teams to advance product concepts through development funnel.
Design and analyze concept tests, pricing studies, and market research to validate product-market fit.
Lead post-launch learning loops from consumer feedback to optimize offerings.