Brand Manager

Marzetti Company; Columbus (OH); Hybrid; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

The Marzetti Company is seeking a Brand Manager to shape strategy and drive profitable growth through integrated marketing, innovation, and commercialization. The role collaborates with Sales, R&D, Packaging, Operations, and Finance to translate consumer insights into actionable plans that build brand equity and deliver business results.

You will lead cross-functional teams through the full business cycle, manage brand performance and P&L, budgets, and launches, and present insights to senior

Qualifikationen

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 5+ years in brand management or related marketing roles.
• Proven ability to manage P&L and hit revenue targets.
• Strong analytical skills to turn data into actionable decisions.
• Experience leading cross-functional teams and collaborating without direct authority.
• Experience with innovation, product launches, and commercialization.
• Excellent communication, storytelling, and presentation skills.

Aufgaben

• Analyze market, consumer, and competitive data to identify trends and opportunities.
• Develop and lead annual brand plans with growth strategies, portfolio architecture, pricing, and promotions.
• Own day-to-day brand performance and ensure execution aligned to priorities.
• Manage brand P&L, forecasting, budgeting, pricing, and promotions ROI.
• Develop integrated marketing strategies and manage agency partnerships.
• Lead new product launches from business case to commercialization.
• Support retail and in-store execution strategies and merchandising.

Kenntnisse

Brand management

Marketing

CPG experience

Analytical skills

Cross-functional leadership

Communication skills

Storytelling

Ausbildung

Bachelor's degree in Marketing/Business

MBA preferred

Jobbeschreibung

Overview

The Brand Manager is responsible for shaping brand strategy and driving profitable growth through integrated marketing, innovation, and commercialization initiatives. This role partners closely with Sales, Sales Strategy & Insights, R&D, Packaging, Operations, and Finance to translate consumer and market insights into actionable strategies that build brand equity and deliver business results.

This individual operates across the full business cycle, including understanding performance, identifying implications, making decisions, and setting forward-looking strategy, while leading cross-functional teams to execute with excellence.

Responsibilities What You'll Do

• Analyze market, consumer, and competitive data to identify trends, risks, and opportunities and translate insights into clear strategic direction
• Develop and lead annual brand plans, including growth strategies, product portfolio architecture, financial targets, pricing, and promotional plans, and continuously refine based on performance and evolving market conditions
• Own day-to-day brand performance and ensure strong execution aligned to strategic priorities
• Manage brand P&L, including forecasting, budget management, pricing strategy, and promotional effectiveness
• Establish and manage marketing budgets and optimize investments to maximize ROI and business impact
• Partner closely with Sales and Sales Strategy & Insights to align on customer strategies, category opportunities, and in-market execution
• Lead cross-functional collaboration with R&D, Packaging, Operations, Finance, and Innovation teams to deliver product development, commercialization, and lifecycle management
• Guide innovation and renovation pipelines in partnership with R&D to bring consumer-relevant products to market
• Ensure alignment with Packaging and Operations to deliver product quality, cost efficiency, and speed to market
• Develop integrated marketing strategies and partner with agencies to execute campaigns across relevant channels
• Create clear, insight-driven briefs to ensure compelling and consistent brand communication
• Lead new product launches, including business case development, commercialization planning, and execution
• Define and support retail and in-store execution strategies, including merchandising and activation (MAPS)
• Support Sales through customer presentations, trade shows, and development of customer-facing materials
• Ensure compliance with legal, regulatory, and brand standards
• Present brand performance, insights, and recommendations to senior leadership
• Build strong cross-functional and external partnerships to support execution and results
• Provide leadership, coaching, and development to Assistant Brand Managers or other direct reports

Supervisory Responsibility:

• May manage Assistant Brand Managers or interns

#TMZ23

Qualifications What You'll Bring

• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred
• Brand Manager: 5+ years of experience in brand management, marketing, or CPG-related roles
• Proven ability to manage P&L and deliver against revenue and profit targets
• Strong analytical skills with ability to turn data into insights, decisions, and action
• Experience leading cross-functional teams and influencing without direct authority
• Experience partnering with Sales, Insights, R&D, and Operations or Supply Chain
• Experience in innovation, product launches, and commercialization
• Strong communication, storytelling, and presentation skills

About Us

The Marzetti Company (Nasdaq: MZTI) manufactures and sells specialty food products. Our retail brands include Marzetti® dressings and dips, New York Bakery™ garlic breads, and Sister Schubert’s® dinner rolls, in addition to exclusive license agreements for Olive Garden® dressings, Chick-fil-A® sauces and dressings, Buffalo Wild Wings® sauces, Arby’s® sauces, Subway® sauces, and Texas Roadhouse® steak sauces and frozen rolls. Our foodservice business supplies sauces, dressings, breads, and pasta to many of the top restaurant chains in the United States.
At Marzetti, our mission is to make every meal better through high-quality, flavorful food. Led by our purpose, to nourish growth with all that we do, our team members are dedicated to creating great tasting food and cultivating deep and lasting relationships.