Brand & Growth Marketing Leader

Unity Environmental University; New Gloucester (ME); On-site; USD 110,000 - 170,000; Full time

Job summary

Unity Environmental University is seeking a Director of Marketing to translate institutional priorities into integrated campaigns that raise brand awareness and communicate the university’s distinctive value. You will lead strategy, digital marketing, content, and audience segmentation across online and in-person programs, coordinating with leaders across the institution.

The role begins with a learning period shadowing the CMO, followed by portfolio assignment within Enterprise, SEBU, or

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required; master’s degree preferred.
• Seven or more years of progressively responsible marketing experience, including experience leading integrated campaigns and managing staff, vendors, or agency partners.
• Experience in higher education, enrollment marketing, or another complex, multi-audience organization strongly preferred.
• Direct experience supervising employees.
• Demonstrated ability to develop and execute marketing strategies that support brand awareness, lead generation, and organizational growth.
• Strong knowledge of digital marketing, including paid search, paid social, email marketing, content marketing, audience segmentation, retargeting, and conversion optimization.

Responsibilities

• Develop and execute marketing strategies to strengthen brand and support growth.
• Lead integrated campaigns across digital, web, email, social, and print.
• Oversee budgets, timelines, and collaboration with partners.
• Guide website strategy, SEO and AI-assisted search initiatives.
• Ensure accessibility and brand standards across materials.
• Analyze campaign performance and adjust strategies.

Skills

Marketing leadership

Brand strategy

Digital marketing

Campaign management

Audience segmentation

Content strategy

Written communication

Cross-functional work

Education

Bachelor’s degree in marketing

Master’s degree preferred

Tools

Salesforce

Marketing Cloud

CRM systems

Job description

Unity Environmental University is seeking a Director of Marketing to translate institutional priorities into integrated campaigns that raise brand awareness and communicate the university’s distinctive value. You will lead strategy, digital marketing, content, and audience segmentation across online and in-person programs, coordinating with leaders across the institution.

The role begins with a learning period shadowing the CMO, followed by portfolio assignment within Enterprise, SEBU, or