Marketing Strategy Director — Lead Brand & Growth

Southern Methodist University; University Park (TX); Vor Ort; USD 150.000 - 190.000; Vollzeit

Zusammenfassung

Southern Methodist University seeks a Director of Marketing Strategy to translate university priorities into a focused, executable marketing portfolio. The role leads SMU’s marketing operating model, ensuring strategy, creative and digital teams align around high‑impact initiatives and deploy resources to achieve measurable outcomes in reputation, enrollment and advancement.

The leader oversees intake, prioritization, capacity planning and delivery standards while guiding a team of strategic

Qualifikationen

• Bachelor’s degree required; Master’s preferred in marketing, communications, advertising or business.
• Minimum seven years in brand strategy, marketing strategy, and data-driven marketing.
• Three years of staff leadership and coaching experience required.
• Experience leading cross-functional teams and managing omnichannel campaigns is preferred.

Aufgaben

• Own the Marketing & Communications portfolio governance and cadence, prioritization and delivery.
• Lead and develop the marketing strategy team and manage senior stakeholder engagement.
• Improve processes, tools and infrastructure for planning and execution.
• Coordinate across strategy, creative, digital and communications teams for aligned results.
• Oversee budgets, vendor governance and KPI alignment with university goals.

Kenntnisse

Cross-functional leadership

Strategic thinking

Communication skills

Project management

Ausbildung

Bachelor's degree

Master's degree preferred

Tools

Asana

PowerPoint

FileMaker

MS Office

Jobbeschreibung

Southern Methodist University seeks a Director of Marketing Strategy to translate university priorities into a focused, executable marketing portfolio. The role leads SMU’s marketing operating model, ensuring strategy, creative and digital teams align around high‑impact initiatives and deploy resources to achieve measurable outcomes in reputation, enrollment and advancement.

The leader oversees intake, prioritization, capacity planning and delivery standards while guiding a team of strategic