Omnichannel Marketing Lead - Growth & E‑Commerce

3M HEALTHCARE; Camden (NJ); On-site; USD 116,800 - 167,900; Full time

Benefits offered by this job

Medical & dental

401(k) with vesting

Unlimited PTO

On-site fitness center

On-site daycare

Employee store

ERGs

Donation matching

Job summary

Campbell's leads omnichannel marketing for iconic snack brands, driving go-to-market strategies across in-store and online channels. You’ll champion data-driven, shopper-first campaigns and collaborate with Brand and Consumer Experience teams to deliver measurable growth.

The role requires 6+ years in digital or omni marketing, strong analytics, and cross-functional influence. Competitive compensation and comprehensive benefits accompany this opportunity.

Qualifications

• Bachelor’s degree required.
• 6+ years in digital/omni marketing or related roles.
• Strong analytical skills and ability to work cross-functionally.

Responsibilities

• Direct the creation, execution, and optimization of large-scale omnichannel marketing programs aligned with brand objectives.
• Integrate campaigns across the full activation funnel in partnership with Brand and Consumer Experience teams.
• Collaborate with Sales (Strategy, Retail Activation, e‑Commerce, Customer Teams) and retailers to enhance shopper experiences across channels.
• Guide agencies to develop insight-led, shopper-first creative executions (in-store and online) that convert at point of purchase.
• Manage and optimize multi-million-dollar omni marketing investments with financial rigor.
• Identify and execute “white space” opportunities to drive growth.
• Ensure agencies deliver on strategic objectives and shopper-centric plans.

Skills

Digital Marketing

Shopper Marketing

Omni Marketing

e-Commerce

Education

Bachelor's degree

Job description

Campbell's leads omnichannel marketing for iconic snack brands, driving go-to-market strategies across in-store and online channels. You’ll champion data-driven, shopper-first campaigns and collaborate with Brand and Consumer Experience teams to deliver measurable growth.

The role requires 6+ years in digital or omni marketing, strong analytics, and cross-functional influence. Competitive compensation and comprehensive benefits accompany this opportunity.