Brand Growth Manager, CPG - Strategy & Innovation

Wells Enterprises

Chicago (IL)

On-site

USD 104,000 - 146,000

Full time

46 hours ago

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Job summary

Wells Enterprises seeks a Senior Associate Brand Manager to join the Blue Bunny team and help shape the future of the Blue Bunny business. You will report to the Senior Brand Manager and collaborate closely with cross-functional partners to execute strategic growth plans.

You will lead comprehensive brand analyses, bring insightful recommendations from syndicated data and custom research, and support 1–3 year growth strategies including innovation, renovation, packaging, and pricing, while

Qualifications

2–3 years marketing experience with a CPG company.
Proven ability to lead cross-functional teams and drive results.
Strong attention to detail and organizational skills.
Entrepreneurial mindset and ability to work in a fast-paced environment.
Experience with launching innovation or new product lines.

Responsibilities

Leads executional management of strategic growth plans with cross-functional partners.
Owns brand analysis across industry, category, channel, competition and brand.
Uses syndicated data and custom research to inform recommendations.
Supports development of 1–3 year growth plans including innovation, renovation, packaging, and pricing.
Supports IAT communication initiatives across the consumer funnel.
Creates and develops brand materials for internal and external stakeholders.