Brand Manager, Emerging Brands & Growth Strategy

Blue Diamond Growers; Elvas (CA); Hybrid; USD 127,000 - 165,000; Full time

Benefits offered by this job

Hybrid work model

Equal Opportunity Employer

Job summary

Blue Diamond Growers is seeking a Brand Manager for Emerging Business to own brand strategy and drive growth across new and evolving categories. You will connect consumer insights, shopper data and financial metrics to identify opportunities, set priorities and lead cross-functional teams to implement the plan.

You will shape the portfolio, manage marketing investments, and guide go-to-market execution, including packaging and core messaging, while collaborating with Sales and Finance to

Qualifications

• 3+ years of CPG Brand Management, Marketing or related commercial experience.
• Ability to use syndicated and financial data to diagnose performance and advise actions.
• Understanding of marketing fundamentals - Product, Price, Promotion and Place.
• Experience in brand positioning, portfolio development, and go-to-market execution.
• Ability to lead cross-functional work and influence without direct authority.
• Strong written, verbal and presentation skills.
• Bachelor's degree in Business Administration, Marketing or related field.
• Travel: Approximately 5-10%; hybrid work model

Responsibilities

• Build a deep understanding of the business, linking consumer, customer, and financial data to uncover growth opportunities.
• Diagnose performance and optimize levers across product, price, promotion and place to improve results.
• Shape strategy and annual plans with KPIs, growth priorities, and investment decisions; partner with Sales and Finance on impact.
• Set marketing priorities and lead execution with expert teams; lead packaging development and core selling story.
• Evolve the portfolio through renovation and expansion using stage-gate processes from idea to launch.
• Lead cross-functionally with Sales, Finance, Insights, Operations, Procurement and external partners.
• Evaluate results and adjust course to maximize business outcomes.

Skills

Brand Management

Marketing

Cross-functional leadership

Data-driven decision making

Communication skills

Education

Bachelor's degree in Business Administration, Marketing or related field

Job description

Blue Diamond Growers is seeking a Brand Manager for Emerging Business to own brand strategy and drive growth across new and evolving categories. You will connect consumer insights, shopper data and financial metrics to identify opportunities, set priorities and lead cross-functional teams to implement the plan.

You will shape the portfolio, manage marketing investments, and guide go-to-market execution, including packaging and core messaging, while collaborating with Sales and Finance to