Senior Associate Brand Manager - Blue Bunny

Wells Enterprises; Chicago (IL); On-site; USD 104,000 - 146,000; Full time

Job summary

Wells Enterprises seeks a Senior Associate Brand Manager to join the Blue Bunny team and help shape the future of the Blue Bunny business. You will report to the Senior Brand Manager and collaborate closely with cross-functional partners to execute strategic growth plans.

You will lead comprehensive brand analyses, bring insightful recommendations from syndicated data and custom research, and support 1–3 year growth strategies including innovation, renovation, packaging, and pricing, while

Qualifications

• 2–3 years marketing experience with a CPG company.
• Proven ability to lead cross-functional teams and drive results.
• Strong attention to detail and organizational skills.
• Entrepreneurial mindset and ability to work in a fast-paced environment.
• Experience with launching innovation or new product lines.

Responsibilities

• Leads executional management of strategic growth plans with cross-functional partners.
• Owns brand analysis across industry, category, channel, competition and brand.
• Uses syndicated data and custom research to inform recommendations.
• Supports development of 1–3 year growth plans including innovation, renovation, packaging, and pricing.
• Supports IAT communication initiatives across the consumer funnel.
• Creates and develops brand materials for internal and external stakeholders.

Skills

Cross-functional leadership

Brand management

Data interpretation

Market analysis

Job description

Functional Area: Brand Marketing

The Role

Wells Enterprises has a Senior Associate Brand Manager opening on our growing Blue Bunny team. The Senior Associate Brand Manager will report into the Senior Brand Manager on Blue Bunny and play a key role in developing and shaping the future of the Blue Bunny business.

What You’ll Do

• Leads executional management of strategic growth business plans on existing or future business, partnering closely with cross-functional counterparts
• Owns comprehensive brand analysis - industry, category, channel, competition, and brand - to inform growth plans
• Brings forward insight & fact-based recommendations based on syndicated data as well as custom research design, implementation, and analysis
• Supports development of brand strategy growth plans within 1 to 3-year horizon - inclusive of innovation, renovation, proximity, partnerships, packaging, and pricing
• Supports IAT communication initiatives across the consumer purchase funnel
• Responsible to create and develop brand materials used with internal and external stakeholders

What You’ll Bring

• 2-3 years marketing experience with a CPG company.
• Effectively lead a cross-functional team and drive results, build relationships, and communicate effectively at all levels in the organization.
• Strong attention to detail and excellent organizational skills.
• Proactive, entrepreneurial-minded, ability to work in a fast-paced, nimble environment.
• Problem solving skills, possesses functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation.
• Access and interpret syndicated data to inform fact-based decisions.
• Knowledge and familiarity around launching innovation, new product lines, and/or entering new channels.

The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis