Brand Growth Lead - Health & Wellness CPG

1440 Foods

New York (NY)

On-site

USD 110,000 - 134,000

Full time

5 days ago

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Job summary

1440 Foods in New York, NY seeks an Associate Brand Manager to drive growth through brand strategy, innovation, and profitability. You will own strategic projects with an entrepreneurial spirit and a consumer-first mindset, partnering with cross-functional teams to deliver compelling products.

The role emphasizes analytical thinking, ownership, and the ability to execute in a fast-paced environment, with opportunities to lead campaigns and optimize the Pure Protein portfolio for stronger market

Qualifications

Bachelor's degree in Marketing, Business, or related field.
3–5 years of experience in brand management or marketing management.
Proven ability to analyze the business and develop strategies and programs that drive results.
Understanding of full product development and innovation philosophy.
Consumer-first mindset in developing brand communications.
Ownership mindset and ability to drive projects in a complex system.

Responsibilities

Lead commercialization of innovation projects with cross-functional teams and launch plans.
Oversee packaging artwork for new items and renovations.
Partner with consumer insights to design studies informing priorities within Pure Protein portfolio.
Oversee Pure Protein organic social strategy and coordinate asset development.
Support breakthrough marketing campaigns focusing on digital, social, and in-store execution.
Assist in portfolio performance optimization and managing product assortment for profit.
Manage brand marketing budget with monthly reconciliation with finance.
Monitor external market dynamics to inform plans and growth priorities.