Brand Growth Leader — Digital & DTC Marketing

CDC Global Solutions; Arizona; Sur place; USD 140 000 - 210 000; Plein temps

Résumé du poste

CDC Global Solutions seeks a Director of Brand and Digital Marketing to build and lead a nutraceutical brand from the ground up in the US. You will define brand strategy, drive digital marketing across channels, and collaborate with agencies to ensure high-quality execution of packaging, DTC, Amazon, social, content, and other touchpoints.

The role is entrepreneurial, with responsibility to establish marketing foundations, optimize performance, and build internal capabilities over time,

Qualifications

• Bachelor's degree or equivalent experience in marketing.
• 8+ years in progressive consumer marketing with brand/digital scope.
• Proven ability to build a brand from 0 to 1 and lead agency partners.

Responsabilités

• Lead US brand strategy, positioning, messaging, and brand-building initiatives.
• Develop and lead the digital marketing roadmap across social, paid media, content, search, CRM/email, influencer partnerships.
• Own DTC marketing performance: acquisition, conversion, retention, repeat purchase, and customer lifetime value.
• Define priority audiences, consumer journeys, content direction, and channel strategies.
• Establish KPIs and use data to test, optimize, and improve marketing effectiveness and ROI.
• Brief and manage branding, creative, digital, media, and external partners; manage scope, budgets, timelines.
• Lead the marketing components of US product launches and integrated campaigns.
• Partner with Sales, Product, E-commerce, Scientific, Regulatory, Costco, and marketplace partners to support growth.

Connaissances

Brand strategy

Digital marketing

Agency leadership

DTC & e-commerce

Analytics

Cross-functional collaboration

Content & social

Formation

Bachelor's degree in Marketing or related

Description du poste

CDC Global Solutions seeks a Director of Brand and Digital Marketing to build and lead a nutraceutical brand from the ground up in the US. You will define brand strategy, drive digital marketing across channels, and collaborate with agencies to ensure high-quality execution of packaging, DTC, Amazon, social, content, and other touchpoints.

The role is entrepreneurial, with responsibility to establish marketing foundations, optimize performance, and build internal capabilities over time,