Senior Brand Director - CPG & DTC Growth

Jobot; New York (NY); On-site; USD 165,000 - 200,000; Full time

Job summary

Jobot is seeking a Director of Brand to lead strategy, creative direction, and integrated marketing for a growing sports nutrition company in NYC. You will drive brand identity, product launches, and omni-channel campaigns across e-commerce and retail.

The role requires 7+ years in brand marketing with leadership experience and a deep understanding of DTC, social media, influencer partnerships, and performance marketing. On-site in NYC four days per week, permanent position.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Brand Strategy & Positioning: Develop and execute overall brand strategy across touchpoints.
• Creative Direction: Lead creative strategy for digital campaigns, packaging, and ads.
• Integrated Marketing: Align campaigns across marketing, e-commerce, and product teams.
• Product Launches: Plan brand go-to-market for new launches and campaigns.
• E-Commerce & DTC Growth: Improve online shopping experience and storytelling for revenue.
• Social Media & Community: Grow brand presence through social channels and partnerships.
• Team Leadership: Lead internal team and manage external agencies and partners.
• Cross-Functional Collaboration: Align branding with leadership and product goals.
• Market & Consumer Insights: Monitor trends to identify differentiation opportunities.
• Performance & Optimization: Set KPIs and evaluate ROI to refine strategy.

Skills

Brand marketing

Creative strategy

Integrated marketing

Leadership

DTC e-commerce

Social media

Influencer marketing

Team leadership

Cross-functional

Performance metrics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Jobot is seeking a Director of Brand to lead strategy, creative direction, and integrated marketing for a growing sports nutrition company in NYC. You will drive brand identity, product launches, and omni-channel campaigns across e-commerce and retail.

The role requires 7+ years in brand marketing with leadership experience and a deep understanding of DTC, social media, influencer partnerships, and performance marketing. On-site in NYC four days per week, permanent position.