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Benefits offered by this job
Bonus: 10% based on KPIs
401(k) retirement and savings plan
Paid holidays and unlimited vacation
Health and vision insurance
Job summary
A leading beverage company is seeking a Director of Digital Marketing to own and scale its digital growth engine. The role includes overseeing full-funnel digital strategy, collaborating with cross-functional teams, and driving key performance indicators (KPIs) across various marketing channels. The candidate should have extensive experience in DTC digital marketing, especially with creator/affiliate programs, and possess a balance of creative strategy and analytical skills. The position offers a hybrid work environment with a focus on results-driven growth.
Qualifications
6–10+ years in DTC digital marketing with direct ownership of revenue‑driving channels.
Demonstrated success launching and scaling creator/affiliate programs.
Startup or high‑growth brand experience strongly preferred.
Responsibilities
Own the full-funnel digital strategy including content, creative, performance marketing, and lifecycle.
Set channel-specific KPIs and drive accountability around DTC revenue growth.
Oversee strategy and create KPIs for the Amazon agency.
Skills
DTC digital marketing
Analytical skills
Creative strategy
Leadership
Cross-functional collaboration
Tools
Meta
Google Ads
TikTok Ads
Amazon Ads
Shopify
Klaviyo
Job description
A leading beverage company is seeking a Director of Digital Marketing to own and scale its digital growth engine. The role includes overseeing full-funnel digital strategy, collaborating with cross-functional teams, and driving key performance indicators (KPIs) across various marketing channels. The candidate should have extensive experience in DTC digital marketing, especially with creator/affiliate programs, and possess a balance of creative strategy and analytical skills. The position offers a hybrid work environment with a focus on results-driven growth.