Founding Growth & Brand Leader — D2C Wellness

maegnet; New York (NY); Hybrid; USD 150,000 - 210,000; Part time

Job summary

A venture-backed supplement startup is seeking a Head of Marketing to lead brand positioning and growth efforts. In this role, you'll develop go-to-market strategies across various channels, engage with communities, and collaborate closely with the CEO. The ideal candidate has at least 8 years of experience in brand and growth marketing, particularly in consumer health or CPG, and is comfortable thriving in a startup environment. This is a contract-to-hire position beginning part-time with the potential for full-time placement.

Qualifications

• 8+ years of experience in brand and growth marketing.
• Hands-on experience with D2C and community-led storytelling.
• Data-driven mindset to interpret metrics and adjust strategies.

Responsibilities

• Define and evolve brand positioning and messaging.
• Develop go-to-market strategy across various channels.
• Build and engage community on social media and forums.
• Collaborate with CEO to evolve brand strategy.

Skills

Brand and growth marketing

Community building

Data-driven mindset

Startup energy

Social media marketing

Job description

A venture-backed supplement startup is seeking a Head of Marketing to lead brand positioning and growth efforts. In this role, you'll develop go-to-market strategies across various channels, engage with communities, and collaborate closely with the CEO. The ideal candidate has at least 8 years of experience in brand and growth marketing, particularly in consumer health or CPG, and is comfortable thriving in a startup environment. This is a contract-to-hire position beginning part-time with the potential for full-time placement.