Brand Growth Lead — CPG Snack Brand (Equity + Bonus)

SkinnyDipped; Mobile (AL); Sur place; USD 80 000 - 110 000; Plein temps

Avantages offerts par ce poste

Annual performance bonus

Equity opportunity

401(k)

Paid parental leave

Wellness stipends

Paid time off to volunteer

Résumé du poste

A dynamic snack company in Alabama is looking for a strategic Brand Manager to manage its product portfolio, drive brand growth, and develop innovative marketing strategies. The role requires a blend of creativity and analytical skills to interpret market data and consumer insights. Ideal candidates will have a background in brand management within the food and beverage industry and strong communication abilities to influence cross-functional teams. An entrepreneurial spirit and organized mindset are key to thriving in this fast-paced environment.

Qualifications

• Prior brand management experience in CPG; food & beverage strongly preferred.
• Proven ability to translate data into clear, actionable stories.

Responsabilités

• Develop annual brand plans aligned with company growth goals.
• Generate consumer insights to inform portfolio decisions.
• Conduct consumer research and present findings to leadership.
• Collaborate with internal teams to develop integrated marketing campaigns.
• Analyze market data to identify opportunities and threats.

Connaissances

Brand management experience in CPG

Strong analytical skills

Proficiency with syndicated data platforms

Confident communicator

Capability to influence across teams

Organized and proactive

Formation

Bachelor's degree or equivalent

Outils

SPINS

Circana

IRI

Nielsen

Description du poste

A dynamic snack company in Alabama is looking for a strategic Brand Manager to manage its product portfolio, drive brand growth, and develop innovative marketing strategies. The role requires a blend of creativity and analytical skills to interpret market data and consumer insights. Ideal candidates will have a background in brand management within the food and beverage industry and strong communication abilities to influence cross-functional teams. An entrepreneurial spirit and organized mindset are key to thriving in this fast-paced environment.