Senior Brand Manager: Growth, P&L & Launch Leader

Jack Link's Protein Snacks; Minneapolis (MN); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Life and disability insurance

401k participation

Paid holidays and time off

Job summary

A leading snack food company is seeking a Senior Brand Manager to oversee the Better‑For‑You segment. This role includes owning strategic planning, managing P&L, and leading cross-functional teams to drive innovation and growth. The ideal candidate will have 6–10+ years in CPG brand management within the food/beverage industry, with strong leadership skills and a hands-on approach. This position offers an annual salary ranging from $150,000 to $165,000 and a comprehensive benefits package.

Qualifications

• 6–10+ years of progressive CPG brand management experience in food/beverage.
• Proven experience in new product development and brand management.
• Demonstrated ability to lead complex, cross-functional projects.

Responsibilities

• Own annual strategic plan for Jack Link’s Better‑For‑You segment.
• Steward P&L—optimize brand budgets and recommend actions.
• Lead commercialization through launch and post‑launch evaluation.

Skills

Cross-functional leadership

Strategic thinking

Financial acumen

Consumer insight interpretation

Creative problem-solving

Analytical capability

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

Nielsen/Circana data

Job description

A leading snack food company is seeking a Senior Brand Manager to oversee the Better‑For‑You segment. This role includes owning strategic planning, managing P&L, and leading cross-functional teams to drive innovation and growth. The ideal candidate will have 6–10+ years in CPG brand management within the food/beverage industry, with strong leadership skills and a hands-on approach. This position offers an annual salary ranging from $150,000 to $165,000 and a comprehensive benefits package.