Brand Growth & Innovation Lead

Solely Inc.; California (MO); On-site; USD 105,000 - 130,000; Full time

Job summary

A leading organic snack brand in California is seeking a Brand Manager to drive strategy, execution, and brand growth. Responsibilities include managing marketing budgets, leading cross-functional partners, and guiding brand communication strategies. Ideal candidates have 5-7 years in CPG marketing, preferably in Food & Beverage, with strong analytical and leadership skills. Compensation is competitive with a salary range of $105,000 - $130,000 per year, and a culture that values speed and innovation.

Qualifications

• 5-7 years CPG marketing or brand management experience, preferably in Food & Beverage.
• Proven track record of leading brand strategies and influencer campaigns.
• Strong experience with analytical tools like Nielsen and IRI.

Responsibilities

• Own brand strategy and annual brand plan for assigned categories.
• Manage marketing budgets for efficient investment and measurable ROI.
• Lead agency partners to deliver brand communications.

Skills

Analytical skills

Communication skills

Leadership skills

Marketing strategy

Consumer insights

Tools

Nielsen

IRI

SPINS

Job description

A leading organic snack brand in California is seeking a Brand Manager to drive strategy, execution, and brand growth. Responsibilities include managing marketing budgets, leading cross-functional partners, and guiding brand communication strategies. Ideal candidates have 5-7 years in CPG marketing, preferably in Food & Beverage, with strong analytical and leadership skills. Compensation is competitive with a salary range of $105,000 - $130,000 per year, and a culture that values speed and innovation.