Snack Brand Growth Leader

Eagle Family Foods; Chicago (IL); On-site; USD 100,000 - 130,000; Full time

Job summary

Eagle Family Foods is seeking a Brand Manager to lead day-to-day management of a key brand portfolio in a fast‑moving consumer goods environment. You will drive growth through brand development, innovation, consumer engagement, and performance optimization.

Reporting to the Senior Director, Brand Marketing, you will partner with marketing, insights, sales, and finance to execute go‑to‑market strategies, develop selling stories, and manage marketing budgets and ROI across channels.

Qualifications

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred).
• 4+ years of classic CPG Brand Management experience; Food or Beverage experience preferred.
• Strong financial and strategic acumen, analytical abilities, and communication skills.
• Ability to lead cross-functional teams and influence stakeholders.

Responsibilities

• Be the point of contact for the snack brands, driving growth across marketing, pricing, distribution and cost savings.
• Develop and execute annual marketing plan, KPIs, and budget; evaluate ROI with analytics.
• Lead innovation pipeline and product execution through Stage Gate; manage weekly meetings.
• Collaborate with cross-functional teams to develop selling stories and marketing materials.
• Coordinate retail marketing efforts and manage product changes and packaging updates.
• Provide regular competitive updates and track brand performance and pricing.

Skills

CPG Brand Management

Consumer insights

Cross-functional leadership

Education

Bachelor's or MBA in Marketing/Business

Tools

Excel

PowerPoint

Word

Job description

Eagle Family Foods is seeking a Brand Manager to lead day-to-day management of a key brand portfolio in a fast‑moving consumer goods environment. You will drive growth through brand development, innovation, consumer engagement, and performance optimization.

Reporting to the Senior Director, Brand Marketing, you will partner with marketing, insights, sales, and finance to execute go‑to‑market strategies, develop selling stories, and manage marketing budgets and ROI across channels.