Brand Growth Manager, Cross-Functional Innovation (Hybrid)

King's Hawaiian; Torrance (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

King’s Hawaiian in Torrance, CA, is seeking an Associate Brand Manager reporting to the Director of Brand Commercialization to drive growth across core platforms (Rolls, Grilling, Bites) from concept through launch; you will lead cross‑functional projects with insights, sales, and product teams.

This role requires a Bachelor’s degree and 5+ years in marketing, innovation or cross‑functional roles; hybrid work schedule; compensation range $90,000–$130,000 plus potential bonus; travel up to 20%.

Qualifications

• Bachelor’s degree or higher in Business Administration preferred.
• 5+ years of marketing, innovation, new product development, project management or other cross-functional experience preferred.
• Marketing agency, brand management, and/or CPG innovation or commercialization experience a plus.

Responsibilities

• Lead cross-functional innovation projects from concept through launch.
• Develop and manage detailed project plans and critical path timelines.
• Mobilize and lead cross-functional teams through development and launch.
• Prepare and deliver project updates and recommendations to senior leadership.
• Coordinate budgets, resources, and priorities with functional leaders.
• Promote an entrepreneurial, agile, and collaborative team culture.
• Manage multiple projects with competing priorities and timelines.

Skills

Project management

Communication

Cross-functional teamwork

Ambiguity navigation

Education

Bachelor’s degree in Business Administration

Tools

MS Project

MS Planner

Asana

Job description

King’s Hawaiian in Torrance, CA, is seeking an Associate Brand Manager reporting to the Director of Brand Commercialization to drive growth across core platforms (Rolls, Grilling, Bites) from concept through launch; you will lead cross‑functional projects with insights, sales, and product teams.

This role requires a Bachelor’s degree and 5+ years in marketing, innovation or cross‑functional roles; hybrid work schedule; compensation range $90,000–$130,000 plus potential bonus; travel up to 20%.