Brand Manager

Calbee America; Fairfield (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Calbee America is seeking a Brand Manager to lead strategic and day-to-day marketing for Harvest Snaps and local BFY brands. You will own growth, apply consumer insights, and collaborate cross-functionally to shape product and market plans in the Northern California region.

The role requires 5+ years in consumer brand management in the CPG/food and beverage space, with strong budgeting, P&L, and marketing fundamentals. A hybrid schedule with onsite Fairfield days is expected.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of experience in consumer brand management or marketing in CPG/food & beverage.
• Strong understanding of brand-building, positioning, and integrated marketing.
• Location in Northern California with hybrid schedule (minimum 3 days onsite in Fairfield, CA).

Responsibilities

• Develop and execute brand strategies for Harvest Snaps and local brands.
• Champion insight-led plans to drive innovation, penetration, and equity.
• Own P&L for segments; manage budgets and profitability.
• Lead cross-functional initiatives with sales, R&D, finance, supply chain, and agencies.
• Oversee day-to-day brand performance including budgets and forecasting.
• Support integrated campaigns: creative briefs, media planning, shopper marketing, post-campaign measurement.
• Partner with sales on customer-facing materials and activation plans.
• Monitor market trends and competitive dynamics to identify risks and opportunities.
• Translate insights into compelling innovation concepts with consumer benefits.

Skills

Brand management

Marketing

Cross-functional collaboration

Budgeting

Communication skills

Education

Bachelor's degree

MBA

Job description

Position Summary

We’re looking for a passionate and results-driven Brand Manager to lead strategic and day-to-day marketing efforts across key segments of Harvest Snaps and other local jewels, cornerstone brands in Calbee’s portfolio. This role is responsible for driving brand growth, market relevance, and consumer love through smart strategy, innovation, and strong cross-functional collaboration. You’ll own business performance, bring consumer insights to life through action, and help shape the future of BFY snacking.

Key Responsibilities

• Develop and execute brand strategies to drive growth for assigned segments of Harvest Snaps and other local jewels (Weston’s etc.), aligned to business priorities and consumer needs
• Champion insight-led marketing plans that fuel innovation, drive household penetration, and build brand equity
• Own the P&L for assigned segments of the BFY portfolio, partnering closely with finance and cross-functional teams to manage budgets, track performance, and identify opportunities to optimize profitability
• Lead cross-functional initiatives in collaboration with sales, R&D, finance, supply chain, and external agency partners to bring ideas to market
• Manage day-to-day performance of the brand, including budget ownership, forecasting, volume planning inputs, and in-market tracking
• Support development and execution of integrated marketing campaigns, including creative brief development, media planning, shopper marketing, and post-campaign measurement
• Serve as a key partner to sales on customer-facing materials, brand stories, and retail-specific activation plans
• Monitor market trends, competitive activity, and category dynamics to identify risks and opportunities
• Translate consumer insights, category dynamics, and competitive activity into compelling innovation concepts with clear consumer benefits and commercial potential.
• Lead cross-functional project teams through Calbee’s Stage Gate process, partnering with R&D, Operations, Sales, Consumer Insights, and Finance to bring innovation to life: from ideation to launch
• Collaborate with global Calbee teams as needed to share insights and leverage best practices
• Contribute to team culture by modeling curiosity, collaboration, and a consumer-first mindset
• Comply with applicable SQF requirements, food safety policies, quality standards, GMPs & company procedures relevant to the role.

Required Qualifications & Skills

• Bachelor’s degree required; MBA preferred
• 5+ years of experience in consumer brand management or marketing in the CPG or Food & Beverage industry
• Strong understanding of brand-building fundamentals, including positioning, innovation, and integrated marketing
• Demonstrated ability to manage projects cross-functionally and bring initiatives to life in market
• Solid business acumen with experience in budgeting, volume planning, and P&L management
• Experience working with external agencies (creative, media, insights)
• Highly organized, resourceful, and action-oriented
• Strong written and verbal communication skills
• Passion for better-for-you foods and wellness trends is a plus
• Location: Northern California and able to work a hybrid schedule (minimum 3 days per week onsite at our Fairfield, CA office).

Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex, religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status.