Brand Growth Lead: Activation & Analytics

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars is seeking a Sr. Associate Brand Manager to support the cell team in building brands and delivering the value creation plan in Chicago.

You will lead cross-functional teams in planning, execution, and analysis of projects, owning analytics, activations tracking, and forecasting for your business. The role requires a Bachelor's degree (MBA preferred), 3+ years in marketing (CPG) and strong communication, analytics, and project-management skills.

Qualifications

• Bachelor's degree required; MBA preferred.
• 3+ years of Marketing experience, preferably in CPG.
• Experience with Nielsen data.
• Strong communication across all levels.
• Analytical thinker with data-driven insights.
• Proven ability to manage complex projects.
• Entrepreneurial, proactive, and collaborative.

Responsibilities

• Analyze brand performance, category trends, and opportunities to improve plans.
• Influence brand strategy and growth opportunities using consumer and brand data.
• Monitor budgets for brand advertising and promotions.
• Review activities post-launch to extract learnings and optimize future efforts.
• Execute marketing plans with cross-functional collaboration and rigorous tracking.
• Develop and track growth levers through analysis (price-pack, reach, etc.).
• Collaborate with Sales and Customer Marketing to engage key customers and forecast demand.

Skills

Brand Marketing

Cross-functional leadership

Analytics

Communications

Forecasting

Project management

Influencing without authority

Education

Bachelor's degree

MBA preferred

Tools

Nielsen

Job description

Mars is seeking a Sr. Associate Brand Manager to support the cell team in building brands and delivering the value creation plan in Chicago.

You will lead cross-functional teams in planning, execution, and analysis of projects, owning analytics, activations tracking, and forecasting for your business. The role requires a Bachelor's degree (MBA preferred), 3+ years in marketing (CPG) and strong communication, analytics, and project-management skills.