Senior Brand Manager, Snacks Growth & Activation

Mars Incorporated; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars Incorporated in Chicago, IL is seeking a Sr. Associate Brand Manager - Salty to support the cell team, analyze performance, and drive growth for the brand portfolio.

You will lead cross-functional initiatives, manage budgets, and translate data into actionable plans. You will influence brand strategy, coordinate with sales, marketing, and customer teams, and help forecast demand while delivering on MAC and penetration targets.

Qualifications

• Bachelor's degree required; MBA preferred.
• 3+ years' Marketing experience in a CPG environment.
• Experience with Nielsen data analysis and insights.
• Strong communication skills and presentation ability to all management levels.
• Excellent problem solving, organization, and detail orientation.

Responsibilities

• Analyze brand/season/cell performance, competitive dynamics, and category trends to optimize plans.
• Influence brand strategy and growth opportunities using data from customers, consumers and brand teams.
• Monitor advertising and promotions budgets and spend.
• Conduct post-activity evaluations to derive lessons and recommendations.
• Execute marketing plans with cross-functional collaboration and track performance in market.

Skills

Communication

Analytical skills

Cross-functional leadership

Project management

Influence without authority

Resilience

Education

Bachelor's degree

MBA preferred

Tools

Nielsen

Job description

Mars Incorporated in Chicago, IL is seeking a Sr. Associate Brand Manager - Salty to support the cell team, analyze performance, and drive growth for the brand portfolio.

You will lead cross-functional initiatives, manage budgets, and translate data into actionable plans. You will influence brand strategy, coordinate with sales, marketing, and customer teams, and help forecast demand while delivering on MAC and penetration targets.